Posts by Theresa Baiocco

Why Did Google Disapprove My AdWords Ad?

Frustrated by Google rejecting your AdWords ads? Don’t fret – we break down the most common reasons for disapproval and explain how to get your ads and landing pages out of the doghouse.

The Definitive AdWords Audit Guide [with Interactive Checklist]

Ever get the feeling that your AdWords account should be performing better, but you don’t know how? It’s time you conduct an AdWords audit and take a look at your PPC account as a whole.

Why You Shouldn’t Optimize for Quality Score

Quality Score and Click Through Rate (CTR) are given too much emphasis by PPC agencies and advertisers. Optimize your AdWords for profits, not Quality Score.

Increase PPC Conversions by Playing Matchmaker with Your Ads & Landing Pages

Pay-Per-Click marketing is like online dating: it’s all about making a match, baby! Learn how to make your PPC ads match your landing pages and take your performance marketing to a whole new level.

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