Content Marketing

The Science of Controversial Content

Let’s step away from the “hoo rah” surrounding content marketing, and discuss some legitimate strategies for creating popular, controversial content.

Want More Leads? How to Create Awesome Digital Content for Your Squeeze Page

Squeeze pages are kind of a big deal for lead gen, designed to do one thing only, capture a name and email address, so you can begin marketing to your new leads with things like autoresponders. Learn a simple 5-step process to create awesome digital content for lead gen on a squeeze page.

[How To] Build a Successful Editorial Calendar for Your Blog

An editorial calendar is essentially a virtual “To Do” list. It’s a tool of accountability. It’s a forum for brainstorming. It’s a micro-managers dream come true and let’s face it, your blog depends on it.

6 Reasons Why I Won’t Look at Your Infographic

How do you make sure your infographic passes the ‘so what?’ test and is something readers will view and share? Check out these tips to make sure your infographics resonate with your audience.

The Anatomy of Content Marketing [Infographic]

Just like the old game ‘Operation’ this infographic and post explores the anatomy of content marketing from the perspective of a real person – warning, it can get kinda gross.

An Infographic is Worth a Thousand Stats [Infographic]

In this post we’ll look at the power that imagery has to affect people – specifically with regard to the surge in the use of infographics. Personally I think it comes down to three things: Data visualization, free blog content and a free data source of data.

Why Do Infographics Make Great Marketing Tools? [Infographic]

Today we’ll dig into the stats and science (including how the human brain and our eyes perceive imagery) behind why infographics are so effective as a marketing tool.

Your Blog, Your Rules – Why Marketing Should Always Begin at Home

Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it.

Checklist: 12 Things You *Must* do After Writing a New Blog Post [with Infographic]

This post and infographic has 12 great tips to help you promote your latest blog post, including optimizing your headline, syndicating your content, tailoring your message for different platforms and more…

6 Ways to Increase Conversions by Guest Blogging

Guest blogging is time consuming, complex to manage and often requires a sizeable investment. So you need to squeeze more out of every link that you acquire. Learn 6 ways to increase conversions from your guest blogging efforts to get more than just ‘SEO value’ out of a link.

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