Knowing your target costumer, or in this case, reader, is the foundation to producing a successful business blog, and it’s time every business understood that content marketing is the new marketing black and if you don’t have a blog attached to your business site then you need to start… NOW!
Fact #1: You don’t need to be a content producer to market with content. Fact #2: Not all curators work in museums and have elbow patches. The point is, sometimes you don’t need to create any content at all. You can create authority and gain all the benefits by using others content. Curation baby!
Guest blogging is about taking what you already do well and telling other people about it. When you guest blog, you’re providing content that will keep readers interested in someone else’s blog and providing an easy path back to your own work. But what is it? And where do you begin?
An editorial calendar is essentially a virtual “To Do” list. It’s a tool of accountability. It’s a forum for brainstorming. It’s a micro-managers dream come true. (Can you imagine showing your manager exactly what you’re working on three months in advance?!)
Brands are starting to take full advantage of data visualization such as infographics to leverage their marketing efforts and create a wider reach. Big name companies are staying ahead of the game with content marketing, while startups who are specializing in this area, are getting off to a fast start.
Marketing is now all about building relationships with audiences, building trust to generate leads and engaging in conversations. In a nutshell, old school marketing was a push mechanism. New school marketing will hook your visitors and reel them in. Here are 98 resources to guide your business through the transition:
To quote Seth godin – “Content marketing is the only marketing that’s left.” We agree here at Unbounce, so here is a little insight to get you up and running with your own content marketing strategy.
Your business has an expansive, opinionated blog that is championing the ideals of your target market. Right? If not, you might want to run down to the corner store and buy: a bag of keepin’-up-with-the-Jones’s powder half a dozen bandwagon tickets a bottle of behind-the-times juice and a handful of learn-how-to-write-about-your-business-niche lozenges. While you’re atContinue Reading