Landing pages, conversion, bounce rate, blah, blah, blah, blah, yada yada yada. As important as all of those terms and concepts are, sometimes you need to step back a bit and look at things in a more playful manner.
Many websites that should make liberal use of landing pages do not. Many websites that could substantially increase their conversion rates with simple landing page A/B testing do no such testing. The main challenges with landing pages are getting the damn things built, and then getting the damn things tested!
Not a designer? Not a developer? Not a problem. You can make sweet looking landing pages that work. All you need is a willingness to try, a trash can for all your excuses, and 5 awesome free tools.
Testing and optimizing landing pages can be a fun and frustrating game of cat and mouse. Every time the mouse gets away, it feels like self-inflicted sabotage. After all, as marketers we really don’t want to eat the mouse, we’re just inviting them to play!
We’re trying to win the voting race for Canada’s best startup and right now the votes are neck-and-neck, so I thought I’d ask our community of blog readers if they’d be willing to come and vote for Unbounce and give us a chance to present at the 2011 Grow Conference. Update – we won!!! Thanks to all who voted…
What does a 14,000 word course in internet marketing look like as a tag cloud? Awesome is that. Check out this epic Wordle tag cloud of the Noob Guide…
In my interview with Tim Ash, we discuss landing page optimization, the impacts of social media on conversion, and optimizing pages on a desert island…
Inbound links based on your personal brand/celebrity/expertise, either from bios in guest posts or references to you based on your subject knowledge, can be a big factor in determining organic search rank. Tonight this got me thinking… If changing your name could significantly increase the organic search exposure of your site/brand, would you do it?
You can improve your AdWords quality score and conversion rate by using targeted, promotion-specific landing pages for your PPC campaigns. This post will teach you how to leverage landing pages to lower you cost-per-click.
Conversion Heroes Conversion Heroes is a series of short 5-question interviews with experts in the field of conversion. Subjects for discussion include landing pages, copywriting, conversion optimization, social media conversion, email marketing, organic SEO for landing pages and A/B & multivariate testing. Today’s Conversion Hero is Roberta Rosenberg Roberta is a regular contributor to Copyblogger.comContinue Reading