Checklist: 12 Things You *Must* do After Writing a New Blog Post [with Infographic]

By | Google+ , September 7th, 2012 in Content Marketing | 70 comments
Learn how to be a better content marketer with this 12-point checklist.

I see a lot of great blog posts go to waste simply because the writer or marketer didn’t understand how content marketing works (if this includes you, read this post on 98 Content Marketing Articles to Make You an Insomniac). These people are relying on the “build it and they will come mentality” which just doesn’t work unless you have a giant powerhouse with a massive existing readership.

So how can you get the word out about your latest and greatest?

The infographic below is a 12-point checklist that walks you through an excellent process.

  1. Keyword optimize your post: Focus on the title of the post and use the Google AdWords keyword research tool to help.
  2. Syndicate your content: Automatically feed the blog content via your RSS feed to multiple destinations. Including your Facebook Business Page, LinkedInProfiles, Plaxo and Ning.
  3. Shorten your post’s URL: Gives you more space on Twitter and allows you to gain some insight into your posts success through the analytics provided by shortening services like
  4. Tailor your status updates: Write for your audience, so the message is appropriate for the people hanging out at each destination.
  5. Post teasers on other sites: Write a compelling headline or question as a forum post title, then include some thoughtful commentary followed by your shortened URL. Lastly, ask for readers to provide feedback on the forum to continue the discussion
  6. Bookmark your content: Posting your content to popular social bookmarking sites (Digg, StumbleUpon, Delicious, SERPd etc.) can still be a great source of traffic, backlinks and overall exposure.
  7. Comment on other blogs: Providing helpful, valuable comments on other blogs can be a great way to generate traffic, develop relationships, build a following and add backlinks.
  8. Seek and assist on Twitter: Search for relevant discussions happening on Twitter and join in to provide some advice. Follow this up with your shortened link. Don’t lead with the link though, establish yourself in the conversation first.
  9. Add to your email signature: Wisestamp for Gmail will pull your latest blog post headline into your email signature automatically.
  10. Share your blog post with target customers: If you have an email list of customers, share the content with them in an effort to help them do their own jobs more successfully.
  11. Add your blog post to your next newsletter: If you have a newsletter, add your best content to it – then check the analytics to learn which content is most successful – this will give you ideas for future content.
  12. Ask other bloggers to mention your post: Don’t abuse this, but if you have an extra special post, reach out to your network and ask them to tweet it for you as a favour. (Remember to mention that you’ll do the same for them in return). Conversion tip: The most effective way to do this is to include a pre-written Tweet and a link built using so that people don’t have to put much thought into it.

Your Blog Post Promotion Checklist from

Your Blog Post Promotion Checklist from – Click the Graphic for Printing Instructions

How do you promote your blog posts? Got any new tips to share?
– Oli Gardner

About The Author

Photo of Oli Gardner

Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
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  1. Max says:

    I miss you shorten link to this blogpost :)

  2. Smart to have both the steps in search readable text and the infographic. Great steps but surprised you don’t reference some of the tools that are more recently popular like Reddit (rather than Digg) and Pinterest. Found this article thanks to Pinterest.

    • Oli Gardner says:

      Totally agree with you re: Reddit and Pinterest. Hacker News too on occasion. Digg is a bit past it for sure.

    • Found this article on Twitter. As for Reddit, you really need to know it’s audience. Digg is a bit dead. Pinterest, yes, but it’s audience is also a bit tricky.

  3. All the things are so important to get exposure after writing an article. Thanks for sharing this useful infographic.

  4. Great infographic for novice and seasoned bloggers! Love the one last thing :o)

  5. Nice Post. All of these things should be obvious to most people but it definitely helps to have a check list of reminders. Thanks, Also love the infograph (the world needs more infographs!)

  6. Marc Ensign says:

    This is a great reference tool to revert back to when publishing a new post, thanks!

  7. Great stuff. Quick update – is not showing up. I was curious… : )

  8. Terry says:

    This is one of those posts where everyone knows what they should be doing already, but need the reminders to actually follower through.

    Infographic is also great!

  9. Hey there! I’m trully enjoying the design of your site. It’s very easy on the eyes, which makes it much more satisfying to come here and visit more often. Did you hire a qualified designer? Good job! I would really appreciate if you could check-out my blog too.

  10. Oli,

    Thank you for sharing the valuable tips in this post. I learn something new everyday from Unbounce. I just put #9 to use. WiseStamp is an awesome tool!

    I have a question. May I share this post on my blog? I will of course credit your work and provide links back to you and Unbounce? My readers could definitely learn from this post.
    To Your Success,

    Stacie Walker
    Woman in Leadership Founder

  11. […] Checklist: 12 Things You *Must* do After Writing a New Blog Post [with Infographic], […]

  12. Wally says:

    This is a great post. Thank you for the reminders on what to check for when doing a new blog post. About traffic, I believe Pinterest may not be the best since it has high bounce rates. It is better to get only targeted/relevant traffic.

    • Oli Gardner says:

      Pinterest is one to watch out for (and get in early). It has great potential and is leaning more towards marketing.

      And if you leverage it right it can work really well. fortunately my Dir. of Social Media kicks ass at that stuff.

      Seriously though, don’t write it off, research what people are doing and follow along.

  13. […] 12 Things To Do After You’ve Written a New Blog Post by Oli Gardner […]

  14. Great post – but I’d quibble with the automated feed to Facebook suggestion. Generally, any kind of automated push to Facebook (i.e., Networked Blogs, etc.) will result in greatly diminished interaction and response, and seems in many cases to keep the content out of your fans’ feeds altogether.

    • Oli Gardner says:

      Actually, I agree with you here. You’re right, especially on FB it’s key to be posting organically and being their to respond to reactions right away (same with all platforms) but seems more so with FB.

      • Terry says:


        I definitely agree. With some social media networks you can get away without much participation. With the way the communication layout is on Facebook, you’re subject to significantly more scrutiny if all you’re doing is posting, and not communicating with your followers.

  15. Great list and thanks for the tip on WiseStamp. Now using it in my signature on gmail. Thank you.

  16. […] Checklist: 12 Things You Must do After Writing a New Blog Post [with Infographic] […]

  17. Thanks for the checklist, some good reminders. The only thing I see missing is maybe Pinterest!

  18. says:

    As you can see, I’ve taken piece of advice #7 to heart! Great post, useful info as always. I’d love some more insight into powerful ways to syndicate content beyond just feeding to Facebook. Any good articles you can point me towards?

  19. […] Checklist: 12 Things You *Must* do After Writing a New Blog Post [with Infographic] ( […]

  20. […] Cum promovezi un post pe blog Daca te gandesti la un nou post pe site-ul tau, ai la indemana cateva idei pentru a iti promova continutul. Optimizeaza-l SEO cu atentie la cuvintele cheie, promoveaza-l pe Twitter folosind un url shorter, comenteaza pe alte bloguri si adauga link-ul articolului in semnatura din mail. […]

  21. […] Как промотираш една публикация в блог С една нова публикация имаш под ръка няколко идеи за промотиране на съдържанието. Внимателно оптимизирай keywords SEO, промотирай го в Twitter, но използвай по-кратко url, предоставяй коментари от други блогове като добавяш препратки, добави линк във електронния си подпис. […]

  22. […] rate optimization (which, of course, is what Unbounce is for). Actionable tips are popular, like 12 Things You Must Do After Writing a New Blog Post. “Creating quality content gives us some respect,” says Perreault, who has a long […]

  23. George says:

    check your conversion tip 12 and update your post:

    “ (TWEETTHIS.COM) is for sale”

  24. Quick headsup that tweet this is now going to a sedu sales page.

  25. Dee Sarwan says:

    A blog is only as good as its exposure, a statement I agree with. Your list of tips is very useful and recently I have started writing blogs for my that hair salon training courses, so I will definitely use some of your ideas to give it more exposure. I have only recently been exposure to this kind of marketing and I thank you for putting it out there for other people, like myself to reference back to. I look forward to reading more of your posts.

  26. Mye says:

    Those are really good ideas to promote your lastest post, giving to it a good marketing campaign

  27. willsmith says:

    Great post, useful info as always. I’d love some more insight into powerful ways.if you are going to publish some thing specialPublish Your Article

  28. Great tips for new bloggers! Nice infographic, saved to desktop as reminder.

  29. David Newton says:

    Great ideas – but I dont agree with shortening your url, (twitter etc do that for you) you need a long url to be found on google. The other ideas are good, thanks.

  30. read more says:

    This would really help content writers who have not much knowledge about optimizing their articles to reach a broader audience. Most often, I see articles that are written flawlessly but still have no page ranks and such; after reading articles I hope such writers understand the importance of keywords and online marketing.

  31. 2lessons says:

    Now a days blogger has introduced a great feature called “Search Description”. Here we can specify exactly what we want as a description at google search results. I always use it for each of my articles.

  32. Helen says:

    Clear, concise, informative and a good reminder for new bloggers who are just doing their first steps in blogging. Thanks for pointing out some tips I missed (like sending one link to many sources at a time, etc.)!

  33. Found this article on Twitter. As for Reddit, you really need to know it’s audience. Digg is a bit dead. Pinterest, yes, but it’s audience is also a bit tricky.

  34. […] A hat tip to NFL Lead Writer Michael Schottey for pointing out this Checklist: 12 Things You Must do After Writing a New Blog Post. […]

  35. Hi Oli,

    As always, a very helpful post. To increase the number of social media and forum mentions they can generate from a single post, bloggers can use sub-titles and paragraph headings.

    For example, a link to your post can be tweeted with the headings from each of your 12 points. 12 tweets, each one completely different.

    Repeating content in tweets and mentions is never good, but in this way you can repeat mentions of the post without repeating the content of the mentions.

  36. […] and encourage your readers to share it on social media or call you for more information in an effective call to action, the real facts are entertainment and education for your […]

  37. […] and encourage your readers to share it on social media or call you for more information in an effective call to action, the real facts are entertainment and education for your […]

  38. […] Checklist: 12 Things You Must do After Writing a New Blog Post [with Infographic], Oli Gardner, Unbounce […]

  39. taiwo says:

    i found this post very helpful thanks more grease to your elbow !

  40. raj says:

    Hi Oli,
    Very smart infographics.I guess guest post works superb for content marketing but only in relevant blogs.

  41. Farmer Doug says:

    Helpful information, Oli. My website designer says my next step to build traffic is to set up a Facebook account. As well, she has been encouraging me to check out other blogs and comment on them. I have certainly received some additional traffic as a result of doing this more regularly…but few new subscribers. Patience will out, I suppose. Best regards, “Farmer Doug” @ Ladybug’s Mew in Yellow Point (on Vancouver Island).

  42. eru says:

    thanks, it’s usefull checklist. should try this.

  43. Great post,really helpful!

  44. This is a great resource to have available.

    Thank you very much.


  45. Sreejesh says:

    Awesome infographic, Am I allowed to include this infographic in my blog posts? I would love to, if not, can you please recommend any simple tool to create such awesome infographic

  46. Absolutely correct points you have shared with us.

  47. Great post. Some really good tips I have not thought about in a long time.Building out your Blog does take time and commitment.I think it is important to keep a Blogging schedule and stick to it.Thanks again for some awesome tips.

  48. max says:

    I am very happy to find post very useful for me ,as it contains lots of information.Website Designing company in India I always prefer to read the quality content and this things i found in your post.Thanks for sharing

  49. Rosalindaursery says:

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  50. […] Want more tips like this… 12 Things You Can Do To Promote Your Blog Post […]

  51. Ahtasham says:

    If you are writing a new blogpost, you must keep in mind the above mentioned 12 things, then you will be able to generate more revenue from your site.

  52. rohit says:

    it is very nice article….very helpful for new bloggers

  53. kurtme says:

    Great source of information. As I’m Marketing I know what in’s & outs. This post show all aspect of writing blog. Oli is u done a great job.

  54. […] Checklist: 12 Things You Must do After Writing a New Blog Post [with Infographic], Oli Gardner, Unbounce […]

  55. Hi, yes this article is actually fastidious and I have learned lot of things from it about blogging.