Marketing You Won’t Hate – Inbound vs. Outbound [Infographic]

By | Google+ , June 21st, 2012 in Content Marketing | 19 comments
Bring your customers to you with magnetic content, not interruption marketing.(Image source)

It’s day 4 of our infographic week based on the The Ultimate Guide to Marketing with Infographics, and I’ll be sharing our third infographic example using the 12 steps that make marketing data visualization easier. This time we’re comparing inbound and outbound marketing – a good topic for debate between old and new-school marketers.

And don’t forget the tweetable facts taken from the infographic at the end of the post.

Inbound vs. Outbound Marketing – Another Argument! Awesome.

It’s a classic old vs. new battle, so let’s look at the differences of each approach:

Inbound Marketing

First of all – What is Inbound Marketing?

  • You earn people’s interest instead of buying it: Generally by producing quality content that you give away for free (or for lead data) to help their business solve a legitimate problem. #WIN
  • Customers come to you: By creating quality content you generate inbound links and high SEO value that last far longer than short campaign based marketing.
  • It’s unobtrusive: Over 200 million Americans alone, have registered on the FTC’s “do not call me ” phone registry. So if you market nicely you can still reach people.

Outbound Marketing

This is tough cos I’m not a fan of outbound marketing, but here goes:

  • You’re pushing your product or service on a customer #FAIL – which makes them think of you as spammy. Told you this would be hard.
  • Outbound marketing costs more. Okay, I’m done. Outbound marketing sucks. I can’t defend or encourage it. So let’s just jump to the infographic.

The most interesting part of this post will be the tweetable quotes at the end that pull data from the infographic, so be sure to check them out and share them on Twitter.


Tweetable Facts

  • Inbound marketing costs 62% less per lead than outbound marketing
    » tweet this «
  • The amount of money spent on company blogs and social media had doubled in the last year
    » tweet this «
  • 57% of businesses have acquired customers through their company blog and 42% through Twitter
    » tweet this «


Infographic provided by pamorama.net

Tweetable Facts

  • Inbound marketing costs 62% less per lead than outbound marketing
    » tweet this «
  • The amount of money spent on company blogs and social media had doubled in the last year
    » tweet this «
  • 57% of businesses have acquired customers through their company blog and 42% through Twitter
    » tweet this «

3 Inbound Marketing Posts You Should Read

  1. Seven Inbound Marketing Takeaways from Jedi Master Yoda
  2. Inbound Marketing vs. Outbound Marketing (and Oldie but a goodie)
  3. Hubspot even has a university for it!

And an Extra One With Some Spice

– Oli Gardner

About The Author

Photo of Oli Gardner

Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
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Comments

  1. iDream says:

    I totally agree that inbound marketing is better and that is what I focus on, but one that has done both, a few things come to mind that could defend outbound.

    I think is some cases outbound especially cold calling could have a better conversion rate (depending on the sales person and his/hers pitch)

    And for those outbound marketing companies that are rubbish at inbound sometimes (very rare) the product they are offering is actually good they just have no other way of telling you about it. Sometimes good does come out of outbound for the customer.

    Part from that its all about inbound.

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  4. Lukas Pitra says:

    Amazing and truthful inforgrapfic, had a good laugh at some of the drawings :-)

  5. Adam Holt says:

    Yo Oli,

    I just Tweeted you, but thought I’d leave a Comment since were on different time zones.

    The Tweetable Fact links appear to be broken, I Tweeted two and the link directed to your 404.

    Great Post though as always.

    Cheers and Beers Amigo!

    • Oli Gardner says:

      Yeah thanks for the catch Adam – all fixed. And glad you liked the post.
      Cheers
      Oli

  6. Debra Lloyd says:

    The old saying ‘people don’t want to be sold anything, but they will always buy’ – if you have a product or value they need they just have to like and trust you first and that is a basic principle of inbound marketing.

    Thanks Oli for another great and insightful post that lays it all out for us in easy to understand infographics.
    Cheers!

  7. Jules Thomas says:

    I love the outbound bullet points! Sucks and is expensive. Yup. Education and interaction is definitely the way to go.

    Thanks for sharing

    Jules

    PS Shame I could see your infographic.

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  9. Julia Briggs says:

    Agree with everything. Inbound marketing is extremely effective. My only nod to Outbound Marketing is sometimes people simply don’t know what they need. But when they figure it out — inbound is how they convert.

  10. Blitz Inc says:

    So what if you are in an over-saturated market? What if you are the extreme underdog i.e. a new business? How do you possibly hope to out-do the titans of your industry? Get really good at facebook and twitter? The stats suggest that almost have of all businesses have acquired a customer through facebook and/or twitter, but how many have acquired a substantial amount.

    The argument between outbound and inbound marketing is like the old nature vs. nurture debate. You need a little bit of both to have a successful marketing campaign. Most of all, figure out how to get your brand in front of customers. Don’t be so apologetic in trying to run your business. Get customers. If you don’t, you’ll fail.

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  18. LinkCaffeine says:

    Loved the graphics here, made me laugh :) I was looking for a great Inbound Marketing infographic to pin – found a lot of awesome stats to tweet out too.

    Thanks!
    Darren