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The 52 Most Interesting Marketing Stats of 2012 [Tweetables]

52 tweetable marketing stats of 2012

To round out the year, I found 52 stats (1 for each week) showing online marketing in 2012. Each is a bite-sized stat with a Tweetable link. Share them easily on Twitter – and don’t be afraid to click, it’ll just open Twitter where you can change the tweet if you want.

Just don’t change the stats! :)

Share away…


My top 5?

  • People are more likely to survive a plane crash than click a banner ad

  • For every $92 spent acquiring customers, only $1 is spent converting them

  • 38% of consumers abandoned carts when delivery estimates exceeded 7 days

  • If people don’t trust your site then changing the color of your buttons is like waiting for your cat to bark

  • Facebook posts that include ‘Should,’ ‘would’ and ‘who’ get more comments

Stat sources shown below.

Conversion Rate Optimization Stats

conversion rate optimization tweets

  1. If people don’t trust your site then changing the color of your buttons is like waiting for your cat to bark
    Source: SEOgadget


  2. 64% of Customers have a strong relationship with a single brand because they shared the same values
    Source: Helpscout


  3. For every $92 spent acquiring customers, only $1 is spent converting them
    Source: Econsultancy


  4. Your CTA and value proposition should smack visitors in the face with obviousness
    Source: Pardot


  5. Ask a question in your CTA’s to encourage clicks
    Source: AdChop


  6. 57% of companies have problems finding the expertise to optimize the copy on their landing pages
    Source: MarketingSherpa


  7. A study by EyeViewDigital showed that using video on landing pages can increase conversion by 80%
    Source: EyeViewDigital

A/B Testing Stats

ab testing tweets

  1. 44% of companies use split testing software. It should be 100%
    Source: SEOgadget


  2. Only 77% of marketers who test are testing their headlines
    Source: Marketing sherpa


  3. Email Experiment: The best thing to test on your emails is the subject line
    Source: KISSmetrics


  4. For 2 years running, A/B testing is the most used method for improving conversion
    Source: Econsultancy


  5. Be controversial in your tests for more surprising results
    Source: AdChop

Ecommerce Stats

ecommerce tweets

  1. Conversion rates are 105% higher for consumers who interact with ratings & reviews
    Source: Prestige Marketing


  2. Over 50% of ecommerce store visits occur when consumers are logged into Facebook
    Source: Prestige Marketing


  3. 38% of consumers abandoned carts when delivery estimates exceeded 7 days
    Source: ComScore


  4. 67% of carts abandoned according to comScore
    Source: ComScore

Social Media Stats

social media tweets

  1. Facebook posts that include ‘Should,’ ‘would’ and ‘who’ get more comments
    Source: Hubspot


  2. Facebook posts that include questions tend to get more comments, but fewer shares and likes
    Source: Hubspot


  3. Facebook comments that include ‘why’ and ‘how’ get the least amount of comments
    Source: Hubspot


  4. 43% of companies admit they have no strategy in place for incorporating social media into demand generation
    Source: Eloqua


  5. 36% of customers rely on search engines to find other local businesses; 1% rely on social media
    Source: Eloqua


  6. Pinterest is already the 3rd most popular social network, and it’s solely based on images
    Source: MDG Advertising


  7. 25.3% of B2B marketers use LinkedIn to reach high profile influencers
    Source: MDG Advertising


  8. If you sell products, include the price in the first image of your post & include it in the #pinterest description
    Source: Socially Sorted


  9. Segmentation is easier on Google+ than the other social networks >> better marketing
    Source: BlueGlass


  10. Zappos users are 13x more likely to share a purchase on Pinterest than on Twitter
    Source: Bloomberg


  11. Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites
    Source:
    ComScore

Pay-Per-Click Stats

pay per click tweets

  1. Sponsored ads on high commercial intent keywords take up 85.2% of above-the-fold pixels
    Source: Wordstream


  2. Google ad CTR on high commercial intent queries are up to 600 times higher than on Facebook
    Source: Wordstream

Banner Advertising Stats

banner ad tweets

  1. People are more likely to survive a plane crash than click a banner ad
    Source: Prestige Marketing


  2. The average click through rate from banner advertising is 2.1%
    Source: Prestige Marketing

Content Marketing Stats

content marketing tweets

  1. Interesting content is a top 3 reason people follow brands on social media
    Source: ContentPlus


  2. 70% of consumers prefer getting to know a company via articles rather than ads
    Source: ContentPlus


  3. Articles with images get 94% more views than those without
    Source: MDG Advertising


  4. 400% more indexable pages are produced by blogging
    Source: Hubspot


  5. In just over 2 years, infographic search volumes increased over 800%
    Source: Neo Mammalian Studios


  6. Visuals are processed 60,000x faster in the brain than text
    Source: Neo Mammalian Studios


  7. Publishers who use infographics grow in traffic an average of 12% more than those that don’t
    Source: Neo Mammalian Studios


  8. The amount of money spent on company blogs and social media had doubled in the last year
    Source: Pamorama

Email Marketing Stats

email marketing tweets

  1. Email Experiment: Try testing ‘rich-text’ vs ‘plain-text’ for higher conversions.
    Source: KISSmetrics


  2. 18% of U.S. online consumers say they never open email from companies
    Source: Litmusg


  3. 54% of people said they unsubscribed because emails came too frequently
    Source: Litmusg


  4. 64% of decision-makers read their email via mobile devices
    Source: TopRankBlog


  5. Consumers who receive email marketing spend 83% more when shopping
    Source: iContact


  6. Average return on email marketing investment: $44.25 for every dollar spent
    Source: iContact

Lead Gen Stats

lead generation tweets

  1. 57.4% of B2B businesses say SEO has the biggest impact on lead gen goals
    Source: MDG Advertising


  2. 79% of marketing leads never convert into sales
    Source: Unbounce


  3. 85% of people would rather provide an email for an ebook vs. paying with a tweet
    Source: Unbounce


  4. Companies that use Twitter get 2x the number of leads per month
    Source: Inside View


  5. Companies who have an active blog report that they get 67% more leads
    Source: Inside View


  6. Only about 30% of webinar registrants bother showing up
    Source: Unbounce


  7. Inbound marketing costs 62% less per lead than outbound marketing
    Source: Pamorama


– Oli Gardner


About Oli Gardner
Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design.You should follow Oli on Twitter
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Comments:

  1. Denyse Drummond-Dunn (@Denysech)

    Thanks a million Oli.
    Your posts are always worth sharing, but this one gives every reader stats they can Tweet for the next year too!
    I just LOVE your work and generosity in sharing.

    Reply
  2. » Compendium.hu

    […] Gardner, az Unbounce alapítója 52 érdekes statisztikai adatot gyűjtött össze a 2012-es évből, konverzió, A/B teszt, ecommerce, közösségi média, PPC, […]

    Reply
  3. Érdekes statisztikák » Compendium.hu

    […] Gardner, az Unbounce alapítója 52 érdekes statisztikai adatot gyűjtött össze a 2012-es évből, konverzió, A/B teszt, ecommerce, közösségi média, PPC, […]

    Reply
  4. Jesse Kohl

    Great summary. I’m so used to reading these posts in Google Reader that I’ve just noticed now how great your blog looks. Awesome setup!

    Reply
  5. Marketing Day: December 18, 2012

    […] The 52 Most Interesting Marketing Stats of 2012, unbounce.com […]

    Reply
  6. The 52 Most Interesting Marketing Stats of 2012 [Tweetables] | Unbounce « analyticalsolution

    […] on unbounce.com Share this:TwitterFacebookLike this:LikeBe the first to like […]

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  7. Aaron

    Brilliant article – thanks!

    Reply
  8. Is Google Abusing Their Market Power? Links from Around the Web » Webwork | Ripple's Web

    […] are more likely to survive a plane crash than click a banner ad.” The year in online marketing in 140 characters. […]

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  9. Wall Coatings Guy

    At last! A page with some useful stats LOL! Thanks for putting this together, very helpful. :)

    Reply
  10. richard

    2% of people click on banner ads? thats 2 out of 100 people? right?

    surviving a plane crash is 1 out of 475 ? isn’t that .2% ?

    or is 30/ and 31/ not comparing apples with apples?

    Reply
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  12. This Week in Social Analytics #29 at TweetReach Blog

    […] The 52 Most Interesting Marketing Stats of 2012 [from Unbounce; written by Oli Gardner] “43% of companies admit they have no strategy in place for incorporating social media into demand generation” […]

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  13. Search Engine Weekly Round-Up #9 - Wow Internet Blog

    […] The 52 Most Interesting Marketing Stats of 2012 Oli Gardner Follow @oligardner As the title of this post suggests, we’ve got another best of 2012 post. This time round, it’s provided by Oli Gardner of Unbounce, and he has listed 52 intriguing stats from the world of marketing for the past year, all in quick, bite-size form and with corresponding “Tweet this” links. What more could you want? These 52 statistics have also been broken down into several categories, and he’s even included his own top 5, the headliner of these being that you’re more likely to survive a plane crash than click a banner ad. In fairness, me clicking a daft banner ad is about as likely as me preventing a plane crash with sticky-tape, Father Ted style. Why not Tweet Oli’s Blog here: Tweet […]

    Reply
  14. Patrick Allmond

    I’ve got my scheduled tweets for the next year :)

    Reply
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    […] Marketing Stats The 52 Most Interesting Marketing Stats of 2012 [Tweetables] To round out the year, I found 52 stats (1 for each week) showing online marketing in 2012. Each is a bite-sized stat with a Tweetable link. Share them easily on Twitter – and don’t be afraid to click, it’ll just open Twitter where you can change the tweet if you want. unbounce […]

    Reply
  16. Miranda

    A nice reminder that creating ways for people to quickly and easily feel like they know you is important!

    Reply
  17. Ad Networks for Bloggers - Work at Home Adventures

    […] the ads pay when they are clicked. Only a very small percentage of people viewing blogs click ads. Unbounce.com reports “People are more likely to survive a plane crash than click a banner ad.” It is […]

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  18. Migration Angels

    Fascinating stuff. There’s a lot more information here than stats alone – it’s more like a list of dos and don’ts ;)

    Thanks for putting this together Oli!

    Reply
  19. The 52 Most Interesting Marketing Stats of 2012 | Digital Marketing Doctor

    […] of these stretch the bound of credulity, which is why it’s a good thing they site sources. Plus it is informative and highly entertaining. For […]

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  20. Web Design Firm

    Thanks Oli. I was shocked by this: “57% of companies have problems finding the expertise to optimize the copy on their landing pages”

    Reply
  21. 6 Things Even the Best Bloggers Sometimes Forget to Do | Cisionblog

    […] 1000 words. Humans are a visual species. If those clichés don’t do it for you, did you know that articles with images get 94 percent more views than those without? Did you realize that graphics can help build your brand, improve your chances of going viral and […]

    Reply
  22. Kitmondo

    Great having this data in one place. Most telling stat of all – “marketing 18% of U.S. online consumers say they never open email from companies”. Given the amount of commericial email messages consumers are exposed to, 82% engagement in t he medium is remarkeable.

    Reply
  23. The BIG Secret that Prevents You from Being an Online Innovator

    […] from Joel Brown of Addicted2Success. The idea of making the quotes tweetable came from the post “The 52 Most Interesting Marketing Stats of 2012 [Tweetables]” on Unbounce – thank you Oli Gardner, you have inspired me countless times. The idea of […]

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    […] you should begin researching newsletter creators today. Begin deciding if you would like a direct mail newsletter, an email newsletter, or both as part of your marketing efforts. Become your own newsletter pro, […]

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  25. SRIVIDHYA .P.A

    very good one

    Reply
  26. gibert » 2013 Marketing en línea. | nuestra pasión son las marcas

    […] Resumiendo, 2012 fue el año en que quedo realmente claro que era imposible ignorar lo que estaba sucediendo en Redes Sociales. Este es un link con las estadísticas (en inglés) más interesantes del 2012. Disfruten. http://unbounce.local/online-marketing/2012-marketing-stats/ […]

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  27. gibert » 100 Blogs | nuestra pasión son las marcas

    […] TOP 100 blogs de diseño en español. Los blogs son las revistas de hoy. Les dejamos una colección en español. http://unbounce.local/online-marketing/2012-marketing-stats/ […]

    Reply
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    […] Facebook posts that include questions tend to get more comments, but fewer shares and likes (via Unbounce) […]

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