Pay-Per-Click ads (for high commercial intent keywords) are taking over Google search results.
An example would be where a searcher is looking to buy a product or service, like: “buy cordless phone”.
Whereas most organic searches that don’t have high commercial intent are less likely to receive as many PPC ads on the results page (SERP). Examples of low commercial intent would be more research based like “Who is Thomas Edison?” or “When is the election?”.
Research by Wordstream found that for these valuable, high commercial intent keyword searches, paid search advertising listings gave the “free” organic search listings a resounding beat-down.
Google is clearly making a big attempt to differentiate the two and the infographic below shows some really interesting numbers on the amount of screen real-estate being taken over by PPC for the commercial intent searches.
Note: Don’t forget to tweet the awesome “smartypants” stats at the end of the post.
Wanna sound smart? Then tweet these PPC facts. And don’t worry, you’ll get the chance to change them before they are tweeted to your a/c.