Earlier this week we started talking about using social media to generate B2B leads, and today we’re going to follow up with some more stats on the subject – not that we’re trying to ram the message down your throat that social is good for business or anything…
The infographic below (changing into a lawyers voice), will show within reasonable doubt, that in fact, social media should be a big part of your B2B marketing strategy. And furthermore, should be a high priority piece of your planning for every marketing campaign.
Other studies show that LinkedIn generates more B2B leads that all of the the other social networks. I guess you have to test it with your target market to see what works best for you. But one thing I will say in LinkedIn’s favor is that it’s targeting/segmentation abilities are second to none and allow you to really hone in on your target market.
The jury says: Don’t forget to use the tweetable stats and quotes at the bottom of the page so you can show off your new social B2B marketing education. Along with the 3 bonus blog posts on the subject of B2B social media marketing.