Think Outside the LinkedIn Box For B2B Social Lead Gen [Infographic]

I can almost smell the skepticism from here. Are you an old-school marketer, a fence sitter, stubborn or just late to the game? If you’re a B2B marketer, you need to think outside of the obvious, LinkedIn – which is great ‘n’ all, but your real denial is when people start saying you should use Twitter and Facebook to generate or close more leads.

Well, the proof is in the pudding, or in this case stats. There is a ton of useful data in this infographic, so digest it, believe it, use it to convince your boss it’s worth your time.

» Don’t forget to use the tweetable stats and quotes at the bottom of the page so you can sound super smart on Twitter.

There are also a couple of links at the end that will help you dig a little deeper into how to get started using social media for finding and nurturing your leads.

Selling Through Social Media to Close More Leads
Selling Through Social Media to Close More Leads

Tweetable Stats

  • Companies that use Twitter get 2x the number of leads per month
    » Tweet This «
  • IBM got a 400% increase in sales tied to a social pilot program
    » Tweet This «
  • Companies who have an active blog report that they get 67% more leads
    » Tweet This «

Useful Links About “B2B Marketing With Social Media”

— Oli Gardner

About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
» More blog posts by Oli Gardner


  1. Ruth Zive

    Fabulous infographic. Many of my B2B clients start out with a sense of skepticism relative to the impact of social. These little nuggets help to diffuse that notion that social media is really only for B2C. The other compelling case (which unfortunately isn’t represented in this infographic) is the increasing value of social for talent management and recruiting (for B2B). I’d love to see some data along those lines.

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  4. Michael Cordova

    Case in point. I recently wrote a paper on lead prospecting using multiple channels including social media. This free download lists 5 simple and quick methods to prospect online and receive very qualified, real-time leads to your inbox all day every day. Spend one hour with it and you’ll have quality leads coming to you every day. That is how I found this post!

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  6. William

    Excellent share Oli, thanks. Always good to have another infograph and a few extra stats to convince a particularly stubborn business owner on the value of social done properly!

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