The Unbounce Blog
2010 is the year of landing pages and conversion optimization. Join in as we discuss the evolution of conversion economics, conversion centered design and the art and science of landing pages.
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Marketing FAIL – 7 Newbie Landing Page Mistakes

marketing fail rubber stamp

Avoid getting the FAIL stamp on your landing pages

In our free marketing eBook “101 Landing Page Optimization Tips“, I discussed building good habits by creating a best practices checklist for your landing pages. It can be a great way to ensure you don’t repeat your mistakes.

However, best practices are only as good as your understanding of them, and sometimes the way to become a better marketer or designer is simply to learn what not to do.

Our list of classic landing page blunders will help you avoid stepping in what can be considered the advertising equivalent of doggy doo.

Or – 7 ways you can step in landing page poop and come out smelling of conversions (that’s supposed to sound like a flower – nasturtiums perhaps).

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101 Landing Page Optimization Tips

By Oli Gardner, September 1st, 2009 in Landing Page Optimization | View Comments
Get our free guide to landing page optimization

Get our free guide to landing page optimization

Landing pages are an established part of the online marketing conversion funnel, typically arrived at from a banner or Google AdWords ad.

If you are paying money for your advertising and your conversion rates aren’t as good as you’d like them to be, the simplest thing (well not entirely simple, but sensible) to do is to optimize your landing page.

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