The Landing Page & Conversion Rate Optimization Blog

1st Anniversary: The 101 Landing Page Tips Ebook Becomes a Blog Post

A year ago, when the six of us sat in a Vancouver restaurant to agree that we were going to start our new company, I started work on a makeshift website, primarily to expose our value proposition and to house the beginnings of the blog you are now reading. Prior to releasing our first MinimumContinue Reading

Marketing FAIL – 7 Newbie Landing Page Mistakes

In our free marketing eBook “101 Landing Page Optimization Tips“, I discussed building good habits by creating a best practices checklist for your landing pages. It can be a great way to ensure you don’t repeat your mistakes. However, best practices are only as good as your understanding of them, and sometimes the way toContinue Reading

101 Landing Page Optimization Tips

Landing pages are an established part of the online marketing conversion funnel, typically arrived at from a banner or Google AdWords ad. If you are paying money for your advertising and your conversion rates aren’t as good as you’d like them to be, the simplest thing (well not entirely simple, but sensible) to do isContinue Reading

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