Exact Match Definition A setting within Google AdWords that ensures your ad is only displayed when the user’s query exactly matches your keyword, or is a close variation (like a plural form or misspelling). For example, if your keyword is “shoe polish,” even a user searching for “black shoe polish” won’t see it. “Find the keywords that convert well and set those to exact match, because they’ve been proven to work.” — HubSpot #PPC #Marketing Tweet This Resources The Ultimate Guide To PPC Keyword Research How To Optimize Your Landing Page For Better PPC How to Design a Killer Keyword Strategy for Paid Search