Phrase Match Definition A setting that ensures your ad is only displayed when the user’s search query contains an exact keyword phrase or an extremely close variation, like a misspelling. For example, if your keyword phrase is “organic coffee,” a search for “cheap organic coffee” will display your ad; a search for “free-trade coffee” will not. “Phrase match strikes a good balance between unforeseen variations of keywords and very targeted queries.” — @Acquisio #PPC #Marketing Tweet This Resources PPC Keyword Research 101: How To Build Your Campaigns The Secret Power of the AdWords Search Terms Report The Guide You Need to Understand Keyword Match Types in Google Ads