Substituição Dinâmica de Texto

Dynamic Text Replacement (DTR) personalizes your paid marketing campaigns by matching the Google searches of individual users to 1) the copy in your PPC ads, and 2) the copy on your Unbounce landing pages.   In short, DTR increases the relevancy of your landing pages for each individual user.   When you increase relevancy, visitors are more likely to convert, and your Google AdWords Quality Score will improve.