At Unbounce, and across our affiliated entities Insightly and LeadsRx, we are committed to upholding the highest standards of ethical conduct in everything we do. This Code of Ethics reflects our values and principles, which go beyond mere compliance and are embedded in the fabric of our business.

We are guided by integrity, respect, transparency, and accountability—principles that underpin our relationships with customers, employees, vendors, partners, and the global communities in which we operate.

Our Values and Ethical Foundation

At the heart of Unbounce, Insightly, and LeadsRx is a values-driven culture that informs how we prioritize, collaborate, innovate, and measure success. Our customers first—each one seen not as a number but as a real person with real needs that we actively and thoughtfully solve. We foster individuality and an inclusive and respectful environment where every team member’s perspective is valued, and where diverse viewpoints are encouraged through open, constructive dialogue. High velocity Decision-making is approached collaboratively and with urgency, always rooted in what serves our customers and company best. We embrace failure as an essential part of innovation, learning through fast, iterative cycles rather than prolonged theory with Bias for action. And finally, we hold ourselves accountable not by the volume of our activity, but by the value and impact of our outcomes being Result focused.

1. Ethical Business Practices

We conduct our business in accordance with all applicable laws, regulations, and industry standards in the jurisdictions in which we operate, including Canada and the United States.

• We reject all forms of corruption, bribery, and unethical business influence.
• We engage fairly and honestly with all stakeholders and uphold competitive practices grounded in merit and transparency.
• We are committed to lawful and ethical marketing, data use, and customer engagement.

2. Human Rights and Labour Practices

We support and uphold internationally recognized human rights and fundamental labour standards, including those set out by the International Labour Organization (ILO) and the United Nations Guiding Principles on Business and Human Rights.

• Unbounce does not use or tolerate forced, bonded, or slave labour in any form, in any part of our operations.
• We expect all suppliers, vendors, and partners to adhere to the same standard and reserve the right to review and disengage from relationships that violate these principles.

3. Environmental Responsibility

We are conscious of our impact on the planet and are committed to sustainable business practices.

• We aim to reduce our environmental footprint through responsible resource use, emissions management, and consideration of lifecycle impact in our operations and technology.
• We continuously assess and improve our environmental impact in line with evolving standards and science-based targets.

4. Diversity, Equity, and Inclusion (DEI)

Diversity, equity, and inclusion are essential to who we are.

• We are committed to creating a workplace where everyone feels valued, respected, and empowered to thrive, regardless of race, gender, age, ability, sexual orientation, religion, or background.
• We promote inclusive hiring practices, inclusive leadership, and equitable advancement opportunities.
• We extend our DEI principles to our community engagement and vendor relationships wherever possible.

5. Data Ethics and Privacy

We take data stewardship seriously and uphold the trust placed in us by our customers, users, and employees.

• We comply with all applicable data protection laws, including Canada’s PIPEDA, the U.S. state privacy laws, and global standards such as the GDPR where applicable.
• We believe in transparency, lawful processing, ethical data usage, and enabling meaningful user control over personal information.

6. Autonomy in Policy Commitment

We often work with third parties who share our values and whose codes of conduct align with ours. While we fully respect these external standards and engage in partnerships rooted in mutual trust and responsibility:
We do not bind Unbounce, Insightly, or LeadsRx to any third-party policies or external documents that would subject our company to obligations beyond our internal governance, legal obligations, or voluntarily adopted standards.
This ensures clarity, consistency, and accountability within our own operating frameworks while preserving alignment with external best practices.

7. Reporting and Accountability

We encourage the reporting of any concerns, ethical violations, or suspected breaches of this Code.

• Reports can be made confidentially through internal mechanisms.
• Retaliation against any individual for raising a concern in good faith is strictly prohibited.

Conclusion

Our commitment to ethical excellence is not just about what we avoid—but about who we are and how we lead. We strive to continuously review and elevate our practices to reflect the evolving standards of business integrity, sustainability, inclusion, and innovation.

Unbounce, Insightly, and LeadsRx

This Code of Ethics is reviewed and updated periodically to ensure ongoing relevance and compliance with applicable laws and evolving ethical standards.