UNBOUNCE VS INSTAPAGE
Get the highest-converting alternative to Instapage
Unbounce is the only landing page builder that combines data from 2
billion conversions with AI to get marketers the best possible results
from their campaigns. (And at a fraction of the price, too.)
Landing pages that get you 30% more conversions—for
less
Unbounce is the go-to landing page platform for marketers looking to get the most leads, sales, and signups from their campaigns. Check out how we compare to the rest of the competition here.
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| Pricing starting from |
Starting from$99 USD/mofor our Build planStarting from€91EUR/mo |
Starting from$299 USD/mofor their Build planStarting from€273EUR/mo |
Landing pages 
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Unlimited landing pages
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30 landing pages
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Popups and sticky bars
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Unlimited popups and sticky bars
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Custom code required
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A/B testing
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Unlimited A/B testing on our Experiment plan and above
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Unlimited A/B testing On their Build plan and above
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AI optimization
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30%+ more conversions with Smart Traffic
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No conversion optimization
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AI copywriting
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AI copy for anything with Smart Copy
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AI for landing pages AI Content
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AI insights
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AI recommendations using data from 2B+ conversions
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Basic recommendations
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“We’ve hit 35-37%
[conversion rates] and had
never done that before until
we switched over to
[Unbounce].”
Jeff Taylor, President, Taylor Made Marketing
Big businesses and agencies prefer Unbounce
That’s because our Concierge plans provide the expert support, flexible limits, and account
management tools that serious marketers need to run multiple high-converting campaigns at once.
Easy landing page
migration
With our migration services, we recreate your existing landing pages on our platform to ensure a seamless transition. That means your campaigns never stop converting.
Dedicated optimization
support
Your optimization expert will analyze your landing pages, identify areas for improvement, and provide actionable recommendations to increase your conversion rates.
Seamless account
management
Efficiently manage multiple clients and users from one central dashboard. Simplify your workflow by setting customized user permissions, ensuring full security and control.
The only landing page platform
with AI optimization
Scale campaigns and conversions with ease. With Unbounce, everything you need to
build, test, and optimize landing pages, popups, and sticky bars is at your fingertips
so you can get more conversions with less time and budget.
Craft pixel-perfect landing pages from scratch or save time with pre-made,
conversion-optimized templates. Unlike other platforms, Unbounce has no
limits on the number of pages you create.
Duplicate pages, rearrange sections, and create multiple variants in seconds.
Discover what resonates with your audience and increase your conversions with
our best-in-class landing page A/B testing tools.
Our real-time, AI-powered conversion analysis identifies the best page variant
for each visitor, streamlining your campaign optimization and increasing your
landing page performance by an average of 30%.
Generate copy for your entire campaign
Get a full AI-powered copy generation tool right inside our platform.
Unbounce lets you instantly create human-grade copy for every stage
of your campaign, including ads, emails, landing pages—you name it.
Unlike other AI copywriting tools, ours is trained on conversion data.
That means the content you get is specifically written to persuade
visitors to take action.
Support that’s
available when you need it
Your campaigns don’t quit at 5pm, so neither do we. Our team of
real, human support experts are available by phone, email, or live
chat almost 24 hours a day—so your landing pages never have to
take a break.
These brands are maximizing their conversions
with Unbounce
What makes us the top Instapage alternative?
We’ve been helping marketers turn more clicks into customers since 2009. Today, we’re combining our historical
data with AI to provide automations and insights that make it easier for you to optimize your campaigns and get
more conversions.
Billions of conversions informing our
data models
2B+
More leads and sales
with AI conversion optimization
30%+
Leads, sales,
and signups for customers
1.8B+
Choose the recognized industry leader
Marketers consistently rank Unbounce as their top choice for landing page creation and optimization.
Award-winning landing page builder
for marketers and agencies
All plans include:
Unlimited conversions
Unlimited subdomains
1000+ integrations
Built-in AI copywriting
Customer support
Build
Create unlimited landing pages
quickly and easily
$74 USD / month
$99 USD / month
Get in touch for your custom pricing
$99
Billed annually
(save 25%)
What’s included:
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Unlimited pages -
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Over 100 high-converting templates
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Custom scripts and pixels
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Custom code
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Custom styling
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Phone, email, and live chat customer support
Experiment
Perform A/B tests and optimize conversions
$112 USD / month
$149 USD / month
Get in touch for your custom pricing
$149
Billed annually
(save 25%)
What’s included:
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Unlimited pages
-
All Build plan features plus:
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Unlimited variants
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Manual traffic allocation
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Confidence intervals
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Custom scripts and pixels
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Custom code
-
Custom styling
Optimize
Boost ROI with AI optimization and insights
$187 USD / month
$249 USD / month
Get in touch for your custom pricing
$249
Billed annually
(save 25%)
What’s included:
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Unlimited pages
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All Experiment plan features plus:
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Page, popup, & sticky bar scheduling
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Advanced triggers
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Advanced targeting
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Industry benchmarking
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Audience insights
Agency
Run campaigns across
multiple teams and clients
Let’s talk! USD / month
Let’s talk! USD / month
Get in touch for your custom pricing
Get in touch for your custom pricing
What’s included:
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Unlimited pages
-
All Optimize plan features plus:
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Listing in our agency partner directory