—UNBOUNCE CONVERSION INTELLIGENCE™What Is Conversion Intelligence?

Conversion intelligence is a fundamental change in your approach to marketing. It’s the pairing of your learned expertise with AI insights to create the highest-converting campaigns possible.

Short answer: It’s you, and your marketing know-how, augmented by machines.

Developments in machine learning let us analyze behavior and derive insights at incredible speed and scale. Now, you can apply them to your marketing.

Read Our Vision for the Future

Let’s Face It: Optimization Is Hard

And that’s a problem. We know that the highest conversion rates aren’t an accident—they’re a result of fine-tuning each element of your campaign on an ongoing basis. The trouble is that lots of marketers aren’t able to optimize for a bunch of reasons.

“Who’s got the time?”

A quarter of small businesses can’t find the time to focus on their marketing.¹ More than 20% have marketers also balancing unrelated work.²

These brands are scrambling just to get campaigns launched—and when they do, they’ve gotta move on to the next project.

“Where’s the budget?”

68% of companies under 200 employees say that cost prevents them from adopting new technologies.³

With low-end pricing ranging from hundreds to thousands of dollars every month, lots of marketers don’t have access to optimization tools that’d improve their campaign performance.

“How do you start?”

Over 30% of SMBs don’t know whether their marketing is even working.⁴ Most marketers don’t get the traffic volume to hit statistical significance in testing.

Yeah, of course you want to optimize your campaigns—but without verifiable insights that tell you exactly what to change, where do you even begin?

¹ᐟ⁴ 2019 Small Business Marketing Trends Report, Keap
² The State of Small Business Marketing in 2019, Campaign Monitor
³ Small and Medium Business Trends Report, Salesforce

Using Machines to Unlock
Your Conversion Potential

We all have a learned set of skills—a marketing intelligence—that guides our day-to-day. Best practices. Past experiences. Raw creativity. But this intelligence alone doesn’t yield the best possible results in our campaigns.

It’s when we combine our marketing intelligence with the processing power of machines that we hit our full potential. Using (now available) AI-derived insights and expanding on them with our own sensibilities, we can develop conversion intelligence.

Conversion Intelligence in Action

Conversion intelligence means changing the way we think about optimization, making it a continuous process of improvement throughout your campaign. Unbounce is building machine learning models to get you the insights and automations you need to prioritize optimization and maximize conversions at every step. It’s what we’re calling Unbounce Conversion Intelligence™.

Creation

Use machine-derived insights (like those featured in the 2020 Conversion Benchmark Report) to confidently assemble the most impactful landing page for any given audience.

Optimization

Get more high-quality conversions by automatically routing visitors to the landing page variant where they’re most likely to convert (with Smart Traffic).

Insights

Shorten testing cycles and turn data points into actionable recommendations for where you oughta be focusing your optimization efforts.

Adopt a Conversion Intelligence Mindset

Head over to the Unbounce Conversion Intelligence™ blog and subscribe to get the latest machine-powered insights and resources.

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