Create perfect Facebook primary
text in seconds with the
Facebook Primary Text Generator

Never have trouble creating text again.



Create perfect Facebook primary
text in seconds with the
Facebook Primary Text Generator

Never have trouble creating text again.

Get Started For Free
No credit card needed to get started.

Head over to the templates page on your Smart Copy account and click “Facebook Primary Text.”

Double check all the information in your project information panel and make sure it looks good.

Click the “Write For Me” button and let Smart Copy do the work for you!

What is Facebook primary text?

The primary text (sometimes referred to as post copy) on Facebook is what shows at the top of an ad that you create. It will provide a brief summary of your brand and some of the benefits it offers. Facebook caps this at 125 characters, so it’s important to get the right message across, right away.

Our generator keeps this limit in mind, taking the most important parts of your company’s benefits and ensuring they’re expressed early in the primary text.

Headlines aren’t part of this primary text, but they’re still extremely crucial. That’s why we have a separate Facebook headline generator for complete help with all your ad writing.

How to create Facebook
primary text using Smart Copy
(Spoiler alert: it’s easy!)

Smart Copy uses a best-in-class AI to examine what’s unique about your brand, from what you provide in your project information panel and what already exists on the internet. Then, it generates optimized primary Facebook copy just for you! Here’s how to get started:

Make your free Smart Copy account, then enter in your brand’s information like company name, preferred keywords, audience, and a short description.

Navigate to the templates page and click “Facebook Primary Text.”

The project information profile will display all of your brand’s information. Check to make sure everything is correct and update anything that’s not.

Click the “Write For Me” button and Smart Copy will start to do the work for you.

Smart Copy will supply a number of different ideas for your Facebook text. You can use the customize toggles to create even more personalized ideas.

Facebook Text Examples

Short text

The text on this ad is short and sweet. It ends with an exclamation point, making the text seem welcoming and inviting. In just one sentence, people know what your brand is all about.

Highlight benefits

Notice how this text capitalizes FREE. It lets even people scanning know the most intriguing message, in this case that they can get something for free when they sign up.


The use of emojis has become very popular on Facebook ads. It makes your text seem more intimate and inviting, with a casual vibe. Use relevant emojis to attract eyeballs and create conversions.

Do I really need Facebook Ads?

The short answer is, of course! Almost everyone uses Facebook these days, which makes it a perfect platform for advertising. Facebook ads can be one of the best ways to drive traffic to your website.

Not advertising on Facebook can even erode credibility, as most people expect your brand to use this platform for marketing.

Frequently asked questions about Facebook Primary Text

How does the Facebook Primary Text Generator Work?

The generator will look at inputs from your company found in your account information and generate text for you. It also considers insights that are already on the web and joins all the ideas together to create new, smart, highly-targeted text ideas.

Why are Facebook ads important to your company?

At Unbounce, we know making marketing materials can be difficult. Facebook Ads are a fantastic way to reach a large audience at one time. The sheer number of Facebook users makes it an easy and efficient way to show off your brand.

How much does the Facebook Primary Text generator cost?

All Smart Copy generators are free to use and can be used up to 5 times a day to keep your content fresh and new. Just be sure the information about your brand is up to date so the generator can create the best copy for you.

What if I want to use the Facebook Primary Text generator more than 5x daily?

If you plan to create a large amount of content, consider upgrading to our unlimited plan for unlimited generations.

How can I customize the text?

All of our generators have “customize” toggles. Simply turn on the toggle and enter in the extra inputs that Smart Copy asks for. This may be additional information about the tone, the audience, or the keywords. Click “Write For Me” and the generator will create even more personalized text for you.

How can ads affect my business?

Facebook ads can drive more traffic to your website. The primary text will offer a short idea of why people should visit your site or use your products. Then, when people go to your website, they’ll see more in-depth information on all the features and benefits you offer.

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