Sticky bars: an elegant way to make sure your message is always top of mind.
Your website visitors have a lot on their minds, and they’re probably skimming most of your painstakingly-written content.
At the same time, you care about their experience on your site, and you don’t want to be overly intrusive. So how do you make sure that your new products, announcements, and don’t-miss-it-sales are still visible and top-of-mind on your website?
You do it with sticky bars. (Get a preview of how one would look on your website here!)
A sticky bar is a horizontal bar that you can “stick” to the top or bottom of a page on your website. It’s a type of website conversion tool that’s easily customizable and makes sure that your (hopefully high-converting) message is always displayed prominently, yet non-intrusively.
If you’re expecting significant mobile traffic and want to maintain your page’s awesome SEO, create a sticky bar version of a popup for your mobile experience. Google will look upon you (and your site ranking) favourably for being mindful of visitors who are browsing your site on a smaller screen like a phone.
With sticky bars, you can easily maximize your leads, sales, and more.
Convert blog readers into leads and signups.
Offer a discount to nudge undecided visitors into a sale.
Get your customers excited about free shipping.
Make sure that customers know they can sign up for a free trial.
Trigger any sticky bar to appear at either the top or bottom of the page at the perfect moment.
Hit your visitors with a can’t-miss offer right when they land on your site.
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Got a content-heavy page? Give them some time to read and absorb before they see the sticky bar.
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If your sticky bar message goes well with a particularly convincing section of your page, why not try to convert someone once they’ve read it?
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Capture someone as they’re scrolling up. If you’re targeting mobile devices, this is the perfect touchscreen alternative to the on-exit trigger.
FREE DEMO?
All the basics (and a few tips) in just 30 minutes.
Put the power in your visitors’ hands. Literally. Trigger a sticky bar when your visitors click a CTA on your page.
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You’ve got one last chance to win your visitors’ hearts before they abandon ship.
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With this intelligent feature, your sticky bars’ copy will automatically adapt to the search terms your visitors used to find your page.
Qualify your leads and capture their information with custom form dialogue to fit your brand’s voice and tone.
Search engine marketing, organic SEO, pay-per-click advertising and inbound marketing extraordinaire at Altos. He cares about good mobile experiences, and has found the most success using sticky bars to drive website visitors to e-book downloads and other gated content.
Joe Savitch, Production Manager at Altos