What is the difference between sales emails and investor emails?
When marketing your brand and creating awareness for your products, it is easy to be confused about email templates and how to best use them. Sales emails, marketing emails, and investor emails are all different in a few key ways. A sales email is specifically used to advertise a certain product or service that your brand is promoting. They’re used to convert readers into customers. Sales emails are usually sent to people who don’t necessarily know about the company yet, while marketing emails are sent to people who already subscribed to receive communications. Investor emails should be sent to potential investors, not potential customers. An investor email is often written more professionally and slightly more in-depth. They should be written to express why someone should invest in your brand, not buy directly from your brand. Also remember that VC emails are for investors using stakeholding or pooled money, while Angel emails are for investors that plan to use their own money.