Award-winning landing page builder
for marketers and agencies

Your free 14-day trial on a Build, Experiment, or Optimize plan gives you full access to all of the corresponding plan features. There are no restrictions, and you won’t be billed until after your 14-day trial is complete.

We’ll send you a reminder email near the end of your Build, Experiment, or Optimize trial to verify that you want to continue using Unbounce. If you want to cancel, you can do so at any time by logging into your Unbounce account, going to “Account Management”, selecting “Subscriptions”, and clicking “Cancel”.

You’ll be asked to provide your credit card information when you sign up for a free 14-day trial with our Build, Experiment, or Optimize plans. This ensures that—in the event you decide to continue using Unbounce beyond the 14-day trial period—there are no interruptions to your subscription.

You can also try Unbounce’s interactive demo without providing your credit card information.

You can change from a Build, Experiment, or Optimize plan by logging into your Unbounce account, going to “Account Management”, and selecting “Subscriptions”. You can upgrade to a higher-tier plan at any time, but switching to a lower-tier plan will only take effect at the end of your current billing cycle (monthly or annually).

Our Build, Experiment, and Optimize plans all include free hosting through Unbounce. You can also publish your landing pages directly to your own domain or WordPress website (in which case you’ll be responsible for hosting).

We log a conversion when someone completes your assigned conversion goal on a landing page or in a popup or sticky bar. Common conversion goals include clicking a call to action button or submitting a form.

A visitor is a person who views your landing page, popup, or sticky bar at least once in a given month. Using cookies, we ensure each visitor only counts once toward your limit—no matter how many times they return.

Professional Service offerings such as personalized onboarding, page migrations, landing page redesign, and conversion-focused consults are available for purchase with any plan, at any time. You can learn more about these services here.

Businesses are responsible for including GDPR (and/or CASL) compliance in their marketing strategy. The best way to ensure GDPR compliance is to consult with legal counsel.


Unbounce can help you align with GDPR best practices through functionality you can apply to your campaigns. For example, using our landing page builder, you can easily add checkbox fields to your forms that allow visitors to consent to your privacy and data storage practices.