SMART COPY

Create amazing product
descriptions in seconds with
the Products Generator

Never struggle to write product descriptions again.

  SMART COPY

Create amazing product
descriptions in seconds with
the Products Generator

Never struggle to write product descriptions again.

Get Started For Free
No credit card needed to get started.

Head over to the templates page on your Smart Copy account and click “Product Description.”

Double check all the information in your project information panel and make sure it looks good.

Click the “Write For Me” button and let Smart Copy do the work for you!

What are product descriptions?

Product descriptions are important marketing tools used in a variety of places that explain what your product or service is, and why people should purchase it. The product description should explain to consumers how your offering can make their life easier or better. It should encourage customers to discover the features that make your product unique and ultimately influence them to purchase.

How to create product descriptions using Smart Copy (Spoiler alert: it’s easy!)

Smart Copy uses a best-in-class AI to examine what’s unique about your brand, from what you provide in your project information panel and what already exists on the internet. Then, it generates customized product description ideas just for you! Here’s how to get started:

Make your free Smart Copy account, then enter in your brand’s information like company name, preferred keywords, audience, and a short description.

After creating your account, you’ll be taken to the Templates page. Click “Product Description” to get started.

On the Product Descriptions page, the project information profile will display all of your brand’s information. Check to make sure everything is correct and update anything that’s not. Once you’re happy, click “Write For Me”.

Smart Copy will now create product descriptions for you in just a few seconds.

If you want to make your copy more personalized, you can use the “Fine Tune” option. Smart Copy will ask you to type in a bit more info. Then, click “Write For Me” again to see more custom product descriptions. If you want to see even more options, you can always click “Write For Me” again.

Tips for improving product descriptions

Keep all product descriptions simple and easy to read. The benefits and selling points in the description should be obvious. Try not to use filler words or long sentences.

Appeal to your ideal audience. All product descriptions should be targeted to the audience you want to buy your product. Think of your most likely consumer and use words in your description that will relate to this desired demographic.

Highlight the problem it will solve. Identify why people need your product/service and how it will improve their life.

Include photos or gifs as part of the description. Many people need a visual to encourage them to buy. Since your product is being sold online and the consumer can’t physically hold it, help them envision what the product looks like and how it’s used.

Consider where and when someone would use your product. In the product description, explain to the consumer the where and when to use your product. You can even use your product’s backstory to gain interest and inspire. This will help the audience understand your brand’s purpose and why you created this particular product.

Product description formatting

The way you present and format your product description is a big part of why consumers will want to buy your product. A good product description will usually feature a paragraph that explains the benefits of the product. Some descriptions use one long paragraph while others may use a few shorter ones.

A bulleted list or checklist is great for quickly highlighting exactly what your product can do. For example, a beauty product list may include key ingredients that are healthy for skin. A food product may use a list to show health benefits to the consumer. A software company can use a bullet point list to explain how easy their software is to use.

Product description formatting also includes the tone of your writing. Try to make it seem like you are talking directly to your audience in a conversational tone. This is also a great way to include the story of your brand and what inspired you to create it.

For specific parts of the description that you want highlighted, try bolding or changing the color of the font. This way readers are directly drawn to these phrases.

Product descriptions examples

Sensory Words

This product description has a short paragraph that highlights the product’s benefits in relation to hair and beards. It uses sensory words like “refreshed” and “rehydrated” to create a mental image of beautiful, smooth hair.

Using Color

The color red is used in this product description to allow the reader to easily identify the nutrition facts of the product. The description also uses alliteration words like “beautiful,” “blooming brilliant,” and “beetrooty” to create a playful tone that the audience will remember.

Short Copy

Two shorter paragraphs followed by a bullet list allow this product description to be easily read, despite its longer length. The bullet list also emphasizes the features of the product so the reader knows exactly the resources available to them when purchasing this product.

Is a product description the same as my brand’s story?

Although it is great to include a little history about your brand in a product description, they are not the same. The product description should only dedicate a few sentences or phrases to the story of your company. The brand’s goals and reputation can also be included in the description, but shouldn’t be the main focus.

A product description’s main purpose is to sell an individual product, not your company as a whole. However, a great product description can turn audience members into loyal customers who will then buy more products from your brand.

The company’s story is usually always shown on your website, so when consumers click on your product’s link, they should be able to read more about your brand’s values when navigating through the website.

Frequently asked questions about product descriptions

How does the product description generator work?

Smart Copy’s product description generator uses your company’s name, your brand’s keywords, your targeted audience and the description of your brand to generate a perfect product description that promotes your brand’s values and product benefits. As you create your Smart Copy profile, you will be asked to enter all this information. You can update this information as often as needed and let the generator create new descriptions.

Why is it important to have product descriptions?

Product descriptions are what often will determine if a reader wants to buy your product or not. A detailed and effective description will tell people why they need your product and how it will help them. If your product description is too short or doesn’t explicitly lay out benefits, the reader may move on.

How much does the product descriptions generator cost?

You get 5 free daily credits to use any of our generator templates. If you want unlimited access to the product description generator, you can upgrade to our pricing plan.

How do I create highly specific product descriptions?

Product descriptions should always be targeted to one specific product you want to advertise. Always create descriptions with your product’s values and benefits in mind. A product description should also be specific to a particular audience, not the population as a whole. Make sure your audience input is detailed and accurate. The company’s description section can also help create a more distinct description as well.

How can I show my product’s name in the generator?

When you choose to customize, the generator will give you options to add your product’s name and tags. Typing in your product’s name and creating product tags will help label your product and allow the generator to better understand your product’s features.

Ready to See the Magic of AI Writing?

Get Smart Copy for Free