Head over to the templates page on your Smart Copy account and click “Product Description.”
Double check all the information in your project information panel and make sure it looks good.
Click the “Write For Me” button and let Smart Copy do the work for you!
Make your free Smart Copy account, then enter in your brand’s information like company name, preferred keywords, audience, and a short description.
After creating your account, you’ll be taken to the Templates page. Click “Product Description” to get started.
On the Product Descriptions page, the project information profile will display all of your brand’s information. Check to make sure everything is correct and update anything that’s not. Once you’re happy, click “Write For Me”.
Smart Copy will now create product descriptions for you in just a few seconds.
If you want to make your copy more personalized, you can use the “Fine Tune” option. Smart Copy will ask you to type in a bit more info. Then, click “Write For Me” again to see more custom product descriptions. If you want to see even more options, you can always click “Write For Me” again.
Keep all product descriptions simple and easy to read. The benefits and selling points in the description should be obvious. Try not to use filler words or long sentences.
Appeal to your ideal audience. All product descriptions should be targeted to the audience you want to buy your product. Think of your most likely consumer and use words in your description that will relate to this desired demographic.
Highlight the problem it will solve. Identify why people need your product/service and how it will improve their life.
Include photos or gifs as part of the description. Many people need a visual to encourage them to buy. Since your product is being sold online and the consumer can’t physically hold it, help them envision what the product looks like and how it’s used.
Consider where and when someone would use your product. In the product description, explain to the consumer the where and when to use your product. You can even use your product’s backstory to gain interest and inspire. This will help the audience understand your brand’s purpose and why you created this particular product.
This product description has a short paragraph that highlights the product’s benefits in relation to hair and beards. It uses sensory words like “refreshed” and “rehydrated” to create a mental image of beautiful, smooth hair.
The color red is used in this product description to allow the reader to easily identify the nutrition facts of the product. The description also uses alliteration words like “beautiful,” “blooming brilliant,” and “beetrooty” to create a playful tone that the audience will remember.
Two shorter paragraphs followed by a bullet list allow this product description to be easily read, despite its longer length. The bullet list also emphasizes the features of the product so the reader knows exactly the resources available to them when purchasing this product.
