How often do I need new products?
The answer really depends on your company’s situation. Some will need to release new products more frequently than others, while some are dependent on seasonality. A juice company might release new products depending on what fruits and vegetables are available in particular seasons. Releasing a large number of products at the same time can be overwhelming, for you and for consumers. On the other hand, if you don’t release new products often enough, consumers, and your employees, may become bored and look for options that offer more. Try to find a good schedule that fits with your brand. You can always test new products as you brainstorm them.