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SMART TRAFFIC™Boost Your Conversion Rates with AI-Powered Optimization

Convert more often by delivering the best landing page to each visitor. Smart Traffic™ automagically looks at your visitors’ attributes and sends them to the variant that’s most relevant. It starts optimizing in
as few as 50 visits!

Start My 14-Day Trial

Pages Using Smart Traffic
See an Average Conversion
Lift of 30%

No matter the size of your business, enhance your marketing with machine learning and Unbounce Conversion Intelligence™ to create amazing campaigns, smarter content, and more compelling visitor experiences.
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Speed up your time to results

No more waiting months for enough traffic to hit your landing page to crown a champion. Smart Traffic starts optimizing fast—even when you add new variants or change traffic sources.

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Get the best conversion
rate possible

Smart Traffic looks at each visitor’s attributes and sends them to the version of the page that’s most relevant to them based on their unique context.

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Enhance your campaigns
with AI

Smart Traffic is a machine learning tool that tests, predicts, and optimizes your campaigns. These split-second routing decisions are more accurate than a human-powered test could ever be.

The speed at which Smart Traffic starts optimizing is impressive. You see real gains—more form fills, more leads going through to sales—very quickly.

Tim Labarge Headshot
Tim LaBarge, Marketing Director of Campaigns constructconnect-logo Created with Sketch.
Tim Labarge Headshot

Turn On Smart Traffic Today

Build your first landing page, whip up a few different versions, and see what Smart Traffic can do for your campaigns.
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Pair Your Marketing Skills with
Machine Learning

Turn on Smart Traffic.

Start by enabling Smart Traffic after creating a page. The step-by-step setup effortlessly allows you to optimize your pages and eliminate the manual hassles—and long waits—associated with traditional testing.

Create your variants.

Take your page, duplicate it, and use an alternate headline, call-to-action, or completely new design. You’re not limited to just one change, or one variant of your page. As long as the variants share the same conversion goal, be your most creative self.

Publish and watch the magic happen.

Have at least two landing page variants? Check. Conversion goal set? Check. Hit publish and let Smart Traffic do the work. Kicking off with a quick learning phase, see in live-action as this AI-powered approach learns about the preferences of your visitors.

Optimize automagically.

Smart Traffic automagically routes new visitors to the page variant where they’re most likely to convert. Hello effortless increase of conversions, goodbye complicated manual testing. How’s that for simple and smart?

See How Smart Builder Gets You Even
More Conversions

Learn More

We had about a 30% lift in conversion rate from Smart Traffic on day one. I’m used to building variants, and Smart Traffic was a natural next step.

Mark Jung Headshot
Mark Jung, Head of Marketing dooly-logo Created with Sketch.
Mark Jung Headshot

How It Converts More Visitors

“One-size-fits-all” isn’t your best approach. You know your prospects need to see relevant, tailored messages, so it’s ineffective to send them all to the same landing page.

After you turn it on, Smart Traffic begins to learn about what version of the page is most likely to convert different visitors. (This takes as few as 50 visits.)

Once it finishes this initial discovery, it’ll dynamically route new visitors to the landing page that’s right for them.

Pages powered by Smart Traffic see an average lift in conversions of 30% compared to an A/B test.

Try Smart Traffic On Your Landing Pages

It’s easy for small teams to get started. And low traffic requirements mean you’ll see results, fast.
Start My 14-Day Trial

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