Get more sales and signups with automatic traffic optimization

Send your visitors to the landing page where they’re most likely to convert. Unlike A/B testing, our AI-powered conversion optimization tool, Smart Traffic, uses AI to analyze visitor attributes and automatically route them to the page that’s proven to work best for people like them.

Turn on Smart Traffic and get up to 30% more sales and signups. It’s that easy.

Build campaigns with Smart Traffic

Get more sales and signups with automatic traffic optimization

Turn on Smart Traffic and get up to 30% more sales and signups. It’s that easy.

Build campaigns with Smart Traffic

There are some big problems
with A/B testing

A/B testing can be a powerful tool for discovering the best version of your landing page for most people in your audience. But if you wanna optimize your campaigns fast, it just doesn’t cut it.

You need lots of time and traffic

A/B testing takes hundreds of visitors and weeks (if not months) to achieve statistical significance. Lots of campaigns don’t even run that long, making it tough to improve fast enough to make a real impact on your performance.

You can only test one variable

Each element you change—your headline, your call to action—is a new variable, which means you can usually only test one thing at a time. (Or you can run really, really long tests with multiple variants.)

You’re not actually optimizing yet

A/B testing randomly sends visitors to each page in your experiment—regardless of how they’re converting. That means you could be sending folks to an underperforming page for weeks while you wait for the test to end.

Smart Traffic is kinda like A/B testing—but mostly better

Smart Traffic solves a lot of the problems with A/B testing. Using AI, it automatically detects which landing page is best for every one of your visitors—no matter how many variants you’ve got.

1. Create unlimited variants

Smart Traffic lets you experiment with as many versions of your page as you want. Change your headline, change your hero image, change anything. Smart Traffic tests it all simultaneously.

2. Turn on Smart Traffic

Click a button (seriously) and Smart Traffic gets to work. It analyzes which variant performs best for different types of visitors based on things like their device, location, browser, and more.

3. Get way better results

After as few as 50 visits, Smart Traffic has enough information to start routing visitors to the page variant where they’re most likely to convert—getting you (on average) 30% more sales and signups.

Try Smart Traffic for free

Get up to 30% more conversions

Don’t just take our word for it. Data collected from customers using Smart Traffic shows they consistently see a double-digit lift in their landing page conversion rates.

Average Conversion Rate Lift

*Data collected from January to December, 2020.

Choose the best way to optimize

Unbounce lets you optimize your landing pages with either Smart Traffic or traditional A/B testing. That means you can pick the right tool for the job—every time.

Use A/B Testing When:

Use Smart Traffic When:

You want to test one specific thing

A/B testing is perfect when you want to find the best version of one particular element on your landing page—this headline, or that one? Isolate the variable and find out.

You want to test lots of stuff at once

Got a lot of hypotheses? Smart Traffic lets you test unlimited variants simultaneously and learn what’s working (and what’s not) a whole lot faster.

You wanna find the “champion” version

The goal of A/B testing is to find the highest-converting page variant: the champion. It’s the page that’s proven to perform best for most people in your audience.

You wanna match pages automatically

Rather than trying to find the “champion” version of your page, Smart Traffic figures out what performs best for each visitor based on their specific attributes.

You’ve got the time and traffic

Setting up an A/B test in Unbounce is dead simple—but if you don’t have a ton of traffic, getting the data you need to hit statistical significance can take weeks or more.

You want to optimize right away

Smart Traffic starts sending visitors to their ideal variant after as few as 50 visits. And because it never stops learning, you get better results the longer you let it run.