Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)
SKAGs (Single Keyword Ad Groups) are the PPC world's worst-kept secret. But are they still useful? Explore how to adapt your PPC to a keyword-less future.
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Infinite Page Scrolling – How it Affects Users & Conversions
To see an example of infinite scrolling, visit the Google Images site and do a search. Instead of having to click the next arrow when you get to the bottom of a page of results, the images just keep scrolling, and scrolling, and scrolling. Infinite scrolling doesn't confuse visitors by forcing them to jump around between different pages.
Think Fast: The Page Speed Report Stats & Trends For Marketers
In a nutshell… Unbounce surveyed 750 consumers and 395 marketers, and—while both groups already know slow page load times affect consumer behavior—nobody’s doing enough to avoid the consequences. Key Findings: When it comes to waiting for pages to load, most consumers think they’re more patient than they actually are. Nearly 70% of consumers admit that … Continued
Slow Loads Sabotage Your Conversions: See The 2019 Page Speed Report
Unbounce's 2019 Page Speed Report is here. Get the inside scoop on what we learned from surveying marketers and their customers, including answers about spending habits, advertising priorities, how everyday people experience the web on mobile devices, and more.
What is a PPC Landing Page? (With 4 Real Examples For AdWords)
A PPC landing page is a standalone web page you intend to use in a paid campaign on AdWords, Bing Ads, or similar. It’s a dedicated page where visitors ‘land’ after clicking through on a pay-per-click ad. Particularly good landing pages for PPC typically contain just one focused campaign goal or objective known as a … Continued
How to Improve Your PPC Reporting (And Your Landing Page Strategy, Too)
You want your PPC reports to provide takeaways that you can use to optimize your campaigns (and your landing pages, too). Here are a few measures you can take, together or on their own, to better understand your campaign performance.
Travel Marketers Have a Trust Problem
Travel marketers — y’all have a tough gig. Not only do you have to persuade prospects to spend their hard-earned cash, you also need them so spend their hard-earned vacation time. It’s no wonder then that a lack of trust on travel landing pages can have have a devastating effect on your conversion rates. Fortunately, data scientists at Unbounce have mined thousands of travel landing page to provide you with data-backed strategies to improve trust on your travel landing page. Take a trip with us?
437 Digital Marketers Went Head-to-Head with a Conversion-Predicting Machine — Who Reigns Supreme?
At the fourth annual Call to Action Conference, 437 savvy digital marketers went head-to-head with a machine learning algorithm to predict which landing pages converted above and which converted below industry averages. Who reigns supreme? The answer provides us with a glimpse into the future of digital marketing and how artificial intelligence will help us become smarter, more effective marketers.
[HOW TO] Make Viral Contest Landing Pages with Social Media Widgets
By adding interactive Twitter and Facebook widgets to your landing pages, you can help make your contests spread via viral network effects. I thought I'd share a simple 7-step technique we use at Unbounce for making viral landing pages for contests.
10 Ways the NFL can help a Landing Page that won’t Convert
You have a landing page. Just sitting there, staring at you with a level of conversion reminiscent of the Pittsburgh Steelers’ kicker Jeff Reed in 2009’s Sunday Night game against the Chicago Bears. Your creative team, or self-indulgent entrepreneurial mind got you within what you assumed was winning range with a brilliant idea and a … Continued