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Larry Kim’s Approach to Personalizing PPC Campaigns [WEBINAR] Thumbnail

Larry Kim’s Approach to Personalizing PPC Campaigns [WEBINAR]

In our latest webinar, Larry Kim of WordStream declared that there’s no excuse for neglecting to create targeted pay-per-click ads — especially when you’re equipped with five of his favorite PPC personalization hacks. Are you using the one he calls “the most interesting AdWords feature in the last 10 years”?
Dear Abby: I Need (Marketing) Relationship Advice [PODCAST] Thumbnail

Dear Abby: I Need (Marketing) Relationship Advice [PODCAST]

Mike King of digital marketing agency iPullRank is that friend you go to when your heart is aching and you need (marketing) relationship advice. In this episode of the Call to Action podcast, Mike shares how you can build long-lasting relationships with your leads… because no one wants a marketing equivalent of a one-night stand.
Product Marketing is the New Content Marketing [PODCAST] Thumbnail

Product Marketing is the New Content Marketing [PODCAST]

Your audience doesn't care about your product — they care about how it'll impact their lives. In this episode of the Call to Action podcast, Gregory Ciotti explains how you can provide value to prospects without tiptoeing around what you actually sell.
The No-Shortcut Approach to Building a Credible Content Marketing Strategy [PODCAST] Thumbnail

The No-Shortcut Approach to Building a Credible Content Marketing Strategy [PODCAST]

Are you evaluating your current content strategy or team structure? Perhaps considering a complete overhaul? Before making any rash decisions, have a listen to our latest episode of the Call to Action podcast. We chat with Jay Acunzo about content team structures, developing an engaging and credible content marketing strategy, the problem with "growth hacking" and more!
Here’s the Marketing Strategy Brief Unbounce Uses for Every Campaign Thumbnail

Here’s the Marketing Strategy Brief Unbounce Uses for Every Campaign

If you're on a small marketing team, campaign strategy and execution is a breeze. But as teams grow, the right hand doesn't always know what the left hand is doing and a structured process becomes necessary. To get you started, Unbounce's Director of Campaign Strategy deconstructs our process for planning and executing successful campaigns.
When Marketing Automation Isn’t Enough [PODCAST] Thumbnail

When Marketing Automation Isn’t Enough [PODCAST]

Marketing automation helps you create targeted campaigns and at Unbounce, it's even helping to unify the company across departments. But as we learn in this episode of the Call to Action podcast, marketing automation software comes with its set of limitations – and may not always be the best tool for the job.