Posts by Carlos Del Rio

How Clean are Your A/B Tests? A Testing Hygiene Checkup

How is your A/B Test Hygiene? For an A/B test to be meaningful and insightful you should follow these rules to keep your insights and data clean.

A Day in The Life of A Conversion Rate Optimization Gunslinger

So what does an optimizer do all day? Find out what it takes to improve conversions on your pages – brought to you by Harrison Ford and Blade Runner.

Conversion Rate Optimization and SEO (Together at Last)

If you are obsessed with conversion rate and usability, Google has been moving into your strengths over the last few years. They are making SEO & CRO more similar. This post covers how you can leverage the best ideas to make these too oft nemesis buddies again.

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