Posts by Smriti Chawla

3 Popular Conversion Tactics That Can Backfire If You’re Not Careful

Sometimes best practices can be your worst enemy. These popular conversion tactics might just backfire if you don’t execute them properly.

5 Ways You’re Screwing Up Your A/B Testing (& what to do about it)

How can your A/B testing actually boost your bottom line? Watch and learn as we take a look at 5 a/b testing conversion killers and teach you how to avoid costly mistakes!

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