Conversion Rate Optimization

5 Research Studies that Will Drastically Affect How You Write Copy

5 academic studies on writing persuasive copy that you can implement and test in your copy – to help give you inspiration and improve conversions.

[How to] Use Design Principles to Increase Conversions

A how-to showing how fundamental design principles can be used to increase conversions on your landing pages. Broken down into two important distinct areas of conversion centered design: form design and CTA design.

Why Your Customer Testimonials Are NOT Working

Customer testimonials are a powerful marketing tool. Learn how you can leverage them correctly to build trust with potential customers, convince them to buy and increase your marketing conversions.

The Conversion Optimization Rulebook

If you want to play the game of conversion optimization, you need to know the rules. Here is a list of things you should and shouldn’t be doing. By following these guidelines you’ll have a game plan for optimizing your pages and beating your competitors.

Where’s the Best Place to Put Your CTA? [Case Study]

Where you place your call-to-action can have a big impact on your conversion rate, but it’s not always obvious where that perfect spot is on your landing page. Do you go “above the fold” or below? Find out the best ways to do each with these 5 tactics for CTA placement.

10 Super Smart People Talk Copywriting for Conversion

We’ve gathered the best 10 posts on conversion copywriting by the best in the business. Soak up the knowledge and you will be writing for conversion like Shakespeare wrote sonnets.

20 Conversion Factoids Worth Tweeting About

Need an excuse to start testing your marketing? Here’s 20 of them. Get conversion facts, stats & quotes ready for sharing, so you can spread the CRO goodness AND sound like a conversion smartypants.

31 Marketing Threads on Quora That’ll Steal Your Lunch Break

Quora’s peer-to-peer discussion platform is a great venue to learn and get your name known. Dig into these marketing threads, there’s much to learn & many opportunities to contribute.

20-Questions: The Conversion Optimization Trivia Quiz [Interactive]

Think you’re a marketing genius? Well let’s find out with the official Unbounce 20-question conversion rate optimization trivia quiz. And it’s interactive! Go find out your score now…

411 Conversion Tips – The 2012 MEGA Roundup

The biggest collection of conversion rate optimization tips of 2012. Everything you need to know about conversion packaged in one mega roundup.

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You'll learn:

  • What it takes to build successful marketing campaigns
  • Why your landing page design and copy might be working against you
  • How to increase conversions while delighting leads and customers