It’s 4 days until the busiest week of the corporate calendar and your company is in the throws of a last-minute marketing campaign to attract new customers. Tension is high and management is prickly and nervous. The campaign goal is to gain 500 new customers by offering a 20% iPhone discount coupon during the upcomingContinue Reading
You have a landing page. Just sitting there, staring at you with a level of conversion reminiscent of the Pittsburgh Steelers’ kicker Jeff Reed in 2009′s Sunday Night game against the Chicago Bears. Your creative team, or self-indulgent entrepreneurial mind got you within what you assumed was winning range with a brilliant idea and aContinue Reading
In our free marketing eBook “101 Landing Page Optimization Tips“, I discussed building good habits by creating a best practices checklist for your landing pages. It can be a great way to ensure you don’t repeat your mistakes. However, best practices are only as good as your understanding of them, and sometimes the way toContinue Reading
If you’re serious about conversion marketing – that is, getting people to perform your intended action upon arrival at your landing page – then you have to get your point across quickly and effectively. Throw too many messages at your potential customer and they’ll feel like they’re herding cats (too much effort with very littleContinue Reading
Web visitors are a fickle bunch. They’ll stop by your landing page after becoming interested in your banner ad or Google AdWords ad, and then they’ll put on their “Judge Every Book By It’s Cover” hat and give you roughly 5 seconds to impress them. If an FBI agent appeared at your door in t-shirtContinue Reading
If a visitor to your landing page can’t figure out what you’re offering during the first 5 seconds, you’ve probably lost them. There’s simply too much to do online these days. Some people say 8 seconds, some say that after 3 seconds the decision has been made. So for the sake of argument we’re goingContinue Reading
Landing pages are an established part of the online marketing conversion funnel, typically arrived at from a banner or Google AdWords ad. If you are paying money for your advertising and your conversion rates aren’t as good as you’d like them to be, the simplest thing (well not entirely simple, but sensible) to do isContinue Reading
