PPC (Pay-Per-Click) Marketing Blog Posts

Why You Shouldn’t Optimize for Quality Score

Quality Score and Click Through Rate (CTR) are given too much emphasis by PPC agencies and advertisers. Optimize your AdWords for profits, not Quality Score.

23 Pay-Per-Click Lessons from Marketing Masterminds

We’ve gathered the best advice on pay-per-click marketing. Soak up the knowledge from these masterminds and you will be on your way to PPC greatness.

Increase PPC Conversions by Playing Matchmaker with Your Ads & Landing Pages

Pay-Per-Click marketing is like online dating: it’s all about making a match, baby! Learn how to make your PPC ads match your landing pages and take your performance marketing to a whole new level.

Increasing Your PPC Quality Score is Like Catching Fruit Flies

Learn how to improve your PPC Quality Score with this clever metaphor. Your ROI will soar and you’ll be singing Google melodies & praises until your neighbours tell you to shut up.

How Do I Improve My PPC Quality Score?

Your PPC Quality Score is a BIG deal when it comes to pay-per-click marketing. Learn everything you need to know and more with these 10 Quality Score posts.

[Infographic] How to use PPC Landing Pages for Higher Conversions

Did you know? Using targeted landing pages for your PPC campaigns gets you higher conversion rates and a lower cost-per-click. This infograhic shows you the wrong way and the right way to do it…

30 Rockin’ PPC Posts You Somehow Missed

Performance marketing is one of the most important tools for building your business. Here are 30 resources to help you get in front of the customers who are looking for you.

24 Hours in the Google Economy – 2012 Stats [Infographic]

This infographic has more stats than a bored baseball commentator, and the best part is they’re broken down by paid search across industry verticals. Dig in and see where your industry lies for click-thru rate, conversion rate and total sales.

26 Fresh Pay-Per-Click Posts You Shouldn’t Miss

What’s the biggest reason that using AdWords creates a massive rate of failure? Marketers not understanding they should have targeted landing pages. This is especially important for those just starting, so we’ve added a whole section on running your campaigns on a small budget.

The Anatomy of the Perfect PPC Ad [Infographic]

Pay-Per-Click advertising is confusing at the best of times. Google constantly changes the rules for AdWords, display ads suffer from banner blindness (and horrible design) and don’t get me started on Facebook not letting you point your ads to your landing pages.

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