PPC (Pay-Per-Click) Marketing Blog Posts

The Definitive AdWords Audit Guide [with Interactive Checklist]

Ever get the feeling that your AdWords account should be performing better, but you don’t know how? It’s time you conduct an AdWords audit and take a look at your PPC account as a whole.

13 Pay-Per-Click Blogs We Googled So You Don’t Have To

Looking to boost your PPC knowledge? Check the best of the best pay-per-click blogs on the internet. Whether you manage a multi-million dollar marketing budget or are looking to invest $0.30 on your first click, you’ll want some guidance from the folks who’ve been there before.

Is the New Google AdWords Offline Conversion Tracking Worth the Investment for SMBs?

How much is a phone call or in-person visit worth to your business? Find out if offline conversion tracking with the new ‘AdWords Conversion Import’ is right for you.

Why You Shouldn’t Optimize for Quality Score

Quality Score and Click Through Rate (CTR) are given too much emphasis by PPC agencies and advertisers. Optimize your AdWords for profits, not Quality Score.

23 Pay-Per-Click Lessons from Marketing Masterminds

We’ve gathered the best advice on pay-per-click marketing. Soak up the knowledge from these masterminds and you will be on your way to PPC greatness.

Increase PPC Conversions by Playing Matchmaker with Your Ads & Landing Pages

Pay-Per-Click marketing is like online dating: it’s all about making a match, baby! Learn how to make your PPC ads match your landing pages and take your performance marketing to a whole new level.

Increasing Your PPC Quality Score is Like Catching Fruit Flies

Learn how to improve your PPC Quality Score with this clever metaphor. Your ROI will soar and you’ll be singing Google melodies & praises until your neighbours tell you to shut up.

How Do I Improve My PPC Quality Score?

Your PPC Quality Score is a BIG deal when it comes to pay-per-click marketing. Learn everything you need to know and more with these 10 Quality Score posts.

[Infographic] How to use PPC Landing Pages for Higher Conversions

Did you know? Using targeted landing pages for your PPC campaigns gets you higher conversion rates and a lower cost-per-click. This infograhic shows you the wrong way and the right way to do it…

30 Rockin’ PPC Posts You Somehow Missed

Performance marketing is one of the most important tools for building your business. Here are 30 resources to help you get in front of the customers who are looking for you.

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