Content marketing Blog

Content marketing is the discipline of creating editorial content that serves a business objective, such as attracting prospects, establishing credibility or converting customers.

If you want to learn more about content marketing, check out The Conversion Marketing Glossary.

This SaaS Collected 100k+ Leads Using Gated Content & Landing Pages

Content marketing

This SaaS Collected 100k+ Leads Using Gated Content & Landing Pages

By Garrett Hughes • August 13th, 2019

Four SaaS Marketing Techniques (That You Might Have Overlooked)

Content marketing

Four SaaS Marketing Techniques (That You Might Have Overlooked)

By Jeremy Ellens • July 2nd, 2019

How Hotjar Gained 60+ New Trial Signups a Month with a Single Popup

Content marketing

How Hotjar Gained 60+ New Trial Signups a Month with a Single Popup

By Maggie Crowley • February 23rd, 2017

If It’s Painful, It’s Broken: Unbounce Blog Team Takeaways from 2016

Content marketing

If It’s Painful, It’s Broken: Unbounce Blog Team Takeaways from 2016

By Amanda Durepos • February 7th, 2017

How to Get 100,000 People to See Your Blog Post

Content marketing

How to Get 100,000 People to See Your Blog Post

By Len Markidan • November 30th, 2016

Create a Case Study that Converts [INFOGRAPHIC]

Content marketing

Create a Case Study that Converts [INFOGRAPHIC]

By Amy Wood • October 26th, 2016

Why We Started Treating Blog Posts Like Campaigns (and You Can Too!)

Content marketing

Why We Started Treating Blog Posts Like Campaigns (and You Can Too!)

By Amy Wood • September 28th, 2016

That Time Unbounce Stopped Posting for 2 Weeks… And Scored 700 New Leads

Content marketing

That Time Unbounce Stopped Posting for 2 Weeks… And Scored 700 New Leads

By Amanda Durepos • September 21st, 2016

A 2-Week Publishing Hiatus to Make Our Blog Better (We Need Your Help!)

Content marketing

A 2-Week Publishing Hiatus to Make Our Blog Better (We Need Your Help!)

By Amanda Durepos • August 9th, 2016

The History of Content Marketing [INFOGRAPHIC]

Content marketing

The History of Content Marketing [INFOGRAPHIC]

By Amanda Durepos • July 20th, 2016

Are You Missing this Vital Ingredient In Your Content Strategy?

Content marketing

Are You Missing this Vital Ingredient In Your Content Strategy?

By Kathryn Aragon • July 12th, 2016

Modern-Day Da Vinci: How Great Content Merges Science and Creativity

Content marketing

Modern-Day Da Vinci: How Great Content Merges Science and Creativity

By Ellie Lord • July 5th, 2016