The Landing Page & Conversion Rate Optimization Blog

3 Long-Form Copywriting Tricks You Should Steal

Some of the highest-converting short copy landing pages on the web today are based on simple long-copy principles. Here are 3 copywriting tricks to test on short copy landing pages.

A/B Test Yourself – Life Experiences You Wish You Could’ve Tested

Have you ever daydreamed about hopping into a souped up DeLorean to travel back in time? Of course you have, and not because you miss your old ripped jeans and Robbie Williams CD collection. No, you really want to go back so you can test out some of those weird decisions you made at crucialContinue Reading

Form Confirmation Pages, Multi-Line Fields and Industry Offers & More…

Some great features launched last week along with our new Friday #DevJam sessions and some great discounts from friends around the analytics industry. Form confirmation (thank-you) pages Our first Friday “micro-feature #DevJam” brings multi-line form fields (textarea’s) Customer showcase: getting creative with microsites Some sweet offers from our friends Unbounce customer A/B tests featured onContinue Reading

[Brainstorm] What are the Top 100 Conversion Posts of All Time?

Unbounce is on a search to uncover the top 100 posts about the subjects of conversion: Conversion centered design Conversion rate optimization Landing page optimization Testing (A/B or MVT) Lead generation Landing pages Converting social media traffic Converting PPC traffic Converting email traffic Converting display banner traffic We’ll be compiling them into a greatest hitsContinue Reading

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