Not everyone will agree with your way of seeing things, and that’s okay – especially when their perspective make you LOL. In this post, we compare credible conversion marketing definitions to more creative ones pulled straight from the armpit of the web: Urban Dictionary.
Wouldn’t it be great to have marketing experts whisper sweet conversion wisdom into your ear on your commute to work? We think so, which is why we’ve launched the Call to Action podcast! In this first episode, we speak to PPC expert Elizabeth Marsten to learn what online dating can teach you about your PPC campaigns.
Even with a rising number of users browsing from their phones, 84% of companies lack a mobile strategy. Don’t be a stat – have a mobile strat! Here are seven articles to help make your marketing campaigns a little more mobile-friendly.
Are you grasping at straws trying to find blog post ideas that will convert? Why not let the data tell you? Here are three Google Analytics reports that will tell you exactly what your audience wants to hear.
Are your mobile landing pages frustrating the crap out of people? We watched conversion experts Oli Gardner, Peep Laja and Craig Sullivan tear a bunch of mobile pages to shreds. In the process, we uncovered five common mistakes to avoid if you don’t want your mobile users to bail.
If you don’t have a deliberate and structured approach to running your marketing campaigns, then you’re not likely to see measurable results. Here’s a blueprint for launching successful marketing campaigns – with a selection of hand-picked tools to help you through each step.
You may already be listening for conversations about your brand on social media, but are you also watching for business opportunities? Social listening allows you to learn more about prospects and serve them better – but it can also help pull in new leads.
If not done strategically, retargeting can flat out piss people off. Luckily, you know better. Here are five simple tactics that will help you deliver targeted, high-converting ads.
You’ve got all the essential elements of a high-converting landing page in place – but are you paying attention to other forces that motivate prospects to convert? Here’s a framework that will help you confirm that you’ve addressed *all* your prospects’ needs.
Does your email opt-in make visitors feel that they just *have* to subscribe? Why not try a more research-based approach? Here are five you need to know to write tailored email opt-in copy that converts.