The Unbounce Blog
2010 is the year of landing pages and conversion optimization. Join in as we discuss the evolution of conversion economics, conversion centered design and the art and science of landing pages.
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16 Pick-Up Lines for Nerdy Online Marketers

By Peter Alexander, December 5th, 2009 in Funny | View Comments
I love nerds

Proof that natural selection has its way of helping out even when it comes to love.

Nerds in general are genetically programmed to be genius at some things while not so good at others.

Let’s take flirting as an example: such an arbitrarily random and irrational social behavior – based solely on an instinctive interpretation of body language – is likely to send the geekier amongst us into a mental state somewhat akin to a panic attack or the classic “deer in headlights” syndrome.

Translation: they’re not very good at it.

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16 Meaningful Blog Posts from the Social Web – PLUS 1 Takeaway From Each

By Oli Gardner, November 19th, 2009 in Social Media | View Comments
Follow the trail of trusted content.

Follow the trail of content.

If you’re like me, you’ll have those moments where all you want is to be presented with a kick-ass list of relevant and personalized content to consume on demand.

Despite my attempts to pull together the uber RSS feed list, I’ve always been left wanting – until yesterday when I invented (for myself) the idea of Social Breadcrumbs for content discovery on Twitter.

I’m referring to my last post – HOW TO: Use Twitter as a knowledge filter – that illustrates how you can build your own library of automatically filtered content by using Twitter lists to keep track of a few select rock stars and their favourite things, and more importantly a process for creating your library.

In a super short time, you can uncover a bucketload of inspirational material that will be there for you every day.

Sounds Like a List of RSS Feeds

Yes it does, but it’s not. The difference lies in the fact that the your Twitter library flexes and bends at a much more rapid rate and includes not only the content of the people you respect, but the topic du jour that they pass down the chain.

And so, to complete the circle of my social breadcrumbs idea, here are 16 articles I found by traversing the last 24hrs on my own Twitter library.

As a bonus – in the spirit of the value-add filter – I’ve gone ahead and read every one of these articles to provide a takeaway for each – “The one thing I learned”.

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101 Landing Page Optimization Tips

By Oli Gardner, September 1st, 2009 in Landing Page Optimization | View Comments
Get our free guide to landing page optimization

Get our free guide to landing page optimization

Landing pages are an established part of the online marketing conversion funnel, typically arrived at from a banner or Google AdWords ad.

If you are paying money for your advertising and your conversion rates aren’t as good as you’d like them to be, the simplest thing (well not entirely simple, but sensible) to do is to optimize your landing page.

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We have a ton of blog posts for you to explore:
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