The Unbounce Blog
2010 is the year of landing pages and conversion optimization. Join in as we discuss the evolution of conversion economics, conversion centered design and the art and science of landing pages.
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2010 New Year's Marketing Resolutions – You Know Your Landing Page is Fat When…

In the spirit of failed New Year’s resolutions, I’m writing this post 11 days after the fact. We all do a miserable job of living up to our personal commitments, so I figured a few new business goals might be in order to get your marketing campaigns off the proverbial couch and into the gym.

It's time to whip that 2009 marketing stomach into fighting shape!

It's time to whip that 2009 marketing stomach into fighting shape!

A Totally Bogus Opt-in Checkbox That Says You Commit to the Following Resolutions

As an added incentive, I’ve decided to get you to sign a completely non-binding contract with yourself.


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Landing Page Makeover #2 – matrixreimprintingbook.com

In the second of our landing page makeovers, I’m going to look at a landing page designed to sell a book called “Matrix Reimprinting: Using EFT”.

In our first makeover (aimed at providing some advice to small businesses), I used the Conversion Marketing Scorecard to analyze a landing page for a Phoenix language school.

The Current Landing Page

Here is the landing page for the Matrix Reimprinting Book.

matrix-reimprinting-book

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Free Landing Page Makeover – PhoenixSpanish.com

Today I’m going to present the first in a series of free landing page critiques. Our first example comes from language school LeTutor. My hope is that the simple process described below will be of benefit to others in a similar situation.

I’d like to thank LeTutor for agreeing to the public scrutiny of their landing page, which can be seen below.

The Current Landing Page

The live version of the page can be found here: www.PhoenixSpanish.com.

At first glance this is a decent landing page, well structured with a balanced design and directional cues pointing towards the necessary page flow and Call to Action.

Landing page makeover Phoenix Spanish

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