In the spirit of failed New Year’s resolutions, I’m writing this post 11 days after the fact. We all do a miserable job of living up to our personal commitments, so I figured a few new business goals might be in order to get your marketing campaigns off the proverbial couch and into the gym.
It's time to whip that 2009 marketing stomach into fighting shape!
As an added incentive, I’ve decided to get you to sign a completely non-binding contract with yourself.
In the second of our landing page makeovers, I’m going to look at a landing page designed to sell a book called “Matrix Reimprinting: Using EFT”.
In our first makeover (aimed at providing some advice to small businesses), I used the Conversion Marketing Scorecard to analyze a landing page for a Phoenix language school.
Here is the landing page for the Matrix Reimprinting Book.
Today I’m going to present the first in a series of free landing page critiques. Our first example comes from language school LeTutor. My hope is that the simple process described below will be of benefit to others in a similar situation.
I’d like to thank LeTutor for agreeing to the public scrutiny of their landing page, which can be seen below.
The live version of the page can be found here: www.PhoenixSpanish.com.
At first glance this is a decent landing page, well structured with a balanced design and directional cues pointing towards the necessary page flow and Call to Action.
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