Some of the highest-converting short copy landing pages on the web today are based on simple long-copy principles. Here are 3 copywriting tricks to test on short copy landing pages.
The HiPPO I’m referring to is the Highest Paid Person’s Opinion. Typically an uncreative senior management type that likes to ask if you can “make the logo bigger”
Are you willing to expose your best prospects to an incoherent landing page experience? That’s what Multivariate can do. Scary stuff. Read why A/B testing is a safer (and in some ways) a better testing methodology.
A/B testing is exciting. It allows you to see which copy, imagery and page layouts create the desired emotional response in your target demographic. But it isn’t a silver bullet for improved conversion rates on your landing pages. What it is, is an opportunity. A mechanism, by which you can begin to understand the behavior of your customers.