Continuance Definition A conversion centered design technique that uses the momentum of one conversion to drive a secondary conversion request, like a social share or a newsletter signup. Confirmation pages and thank you emails are prime channels for continuance. Oli Gardner suggests not letting your prospect cool off after a conversion. “Once they've said 'yes,' why not ask for more?” #continuance Tweet This Resources 5 Thank You Pages That Take Post-Conversion to the Next Level What Happens Next? Post-Conversion Strategies for Lead Gen Landing Pages