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Social Proof

Definition

The positive influence that’s generated when people find out that “everybody’s doing it.” Building social proof into your offer in the form of testimonials, reviews or trust seals is a great way to generate interest, increase credibility and drive more conversions.

“Social proof makes any decision other than using your company seem outside the norm.” — @crestodina
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Resources

  1. The Science of Social Proof: 5 Types and the Psychology Behind Why They Work
  2. 3 Excellent Ways to Make Your Landing Page Social Proof Actually Prove Something
  3. 10 Ways to Deliver the Social Proof You Need to Win Business
  4. [SLIDESHARE] Social Proof Tips to Boost Landing Page Conversions
  5. The Psychology of Social Proof and How to Build Trust in Your Business

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