It’s Pricier Than Ever to Run PPC Ads

If you’ve noticed PPC ads have gotten more expensive (without guarantee of more leads, sales or signups), you’re right.

Between 2012 and 2016, the average cost-per-click in AdWords nearly tripled from $0.84 to $2.14 USD.

Cost-per-acquisition will only continue to climb, but the savviest marketers have a secret.

Turns out, better return on ad spend has less to do with spending more, and everything to do with where you send paid traffic.

Don’t Send Paid Traffic to Your Website

Generic content on your website often doesn’t match the premise of your ads, or present a clear, campaign-specific call to action. Paid traffic sent here ends up exploring, not converting.

To lower your cost-per-click, pair every ad with a custom landing page designed to convert.

 “We refuse to run paid ads on AdWords without landing pages. Understanding the intricacies between both not only gets you better results, but saves you tons of time and money. Google and Facebook will like you better, and your visitors will too."

Jonathan Naccache,

Co-Founder of Webistry

Why Dedicated Landing Pages Drive More Leads and Revenue From Your PPC Spend

Convey Consistent Messaging From Ad to Landing Page

If you mention specific details in your ad’s headline, you can carry the exact same details through to your resulting landing page. This helps visitors understand they’re on the right path, and primes for conversion.

Present a Laser-focused CTA

While your website contains dozens of scattered links and messages, a landing page intentionally draws attention to a singular, campaign-specific goal—whether that’s signups, downloads, or even a purchase.

Run Experiments Faster

Making changes to your website often involves roping in developers, and rounds of revisions with stakeholders. But with landing pages, you can build and try out several different offers or value props quickly to find the variation that converts.

DATA

On average, the landing pages in our analysis converted 65% better than website pages.

*Based on an analysis of 455 pages run through the Landing Page Analyzer

On average, the landing pages in our analysis converted 65% better than website pages.

*Based on an analysis of 455 pages run through the Landing Page Analyzer

“We’re often trying out several value props with Unbounce pages, testing different variations of copy and trying to understand via data which angle resonates best with different audiences. They’re a quick way to tell if you’re on the right track with your ad’s messaging.”

Lisa Craveiro,

Director of Acquisition at Indochino

Google Rewards Relevant Ad Experiences With Lower CPCs and Better Ad Rank

Serving up the most relevant ad to landing page combos has its perks.

With especially relevant landing pages you can:

  • Achieve a higher AdWords Quality Score (in turn boosting your Ad Rank and your Search Impression Share, getting your ads served up more often)
  • Lower your cost-per-click
  • Lower your cost-per-acquisition
  • Increase conversions on offers served up via your ads

Unbounce: the Fastest Way to Build Landing Pages for Every Campaign

Publish quick all by yourself

Choose from any of our 100+ templates and quickly swap out images, colors and copy to suit your offer. Whether you use a template or start from a blank page, you can publish in as little as a few hours—no coding required.

Match your branding perfectly

Unbounce is the world’s most customizable builder. We offer over 250+ Google typefaces to choose from, and you manage every element, right down to your mobile view, with pixel-perfect control.

The big benefit is the flexibility we have to produce a marketing-specific landing page without the help of our engineering team. Our devs get to focus on building a great product, and we can focus on designing a page specifically for marketing purposes without pulling our front-end devs away from their work. We can go to market a lot faster.

Garrett Bugbee,

Manager of Search and International Marketing, Vimeo

unbounce

Plans Start at $79 per Month and Include 30 Days Free

PICK A PLAN AND START BUILDING

Convey Consistent Messaging From Ad to Landing Page

If you mention specific details in your ad’s headline, you can carry the exact same details through to your resulting landing page. This helps visitors understand they’re on the right path, and primes for conversion.

Present a Laser-focused CTA

While your website contains dozens of scattered links and messages, a landing page intentionally draws attention to a singular, campaign-specific goal—whether that’s signups, downloads, or even a purchase.

Run Experiments Faster

Making changes to your website often involves roping in developers, and rounds of revisions with stakeholders. But with landing pages, you can build and try out several different offers or value props quickly to find the variation that converts.

Separate from your site, landing pages are standalone web pages, created specifically for the purposes of a marketing or advertising campaign.

Landing pages are typically designed with a single call to action to keep visitors focused on your conversion goal.

PICK A PLAN AND START BUILDING