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Don’t Panic – Email Marketing is Alive and Well [Infographic]

Email marketing isn't going anywhere, well, except to a landing page. Yup, every CTA in your email needs to go to a targeted landing page specifically matching the link or ad people have clicked on.

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How to Use Click Tracking to Optimize Your Landing Pages

Optimization is all about user experience. With click tracking, you can see exactly how users navigate your landing page and how to optimize.

5 Easy Ways to Increase Conversions on Your “Coming Soon” Landing Page

You may not think of a “Coming Soon” landing page as much of a target for improving conversion rates. Wrong! Just a year ago, startups like Hipster gained 10,000 subscribers virtually overnight without ever revealing their purpose.

Community Marketing: How a Small Business Is Closing the Gender Gap in Tech

Community marketing allows small businesses to grow by fostering connections and empowering customers. Find out how the team at allWomen does it.

The Marketing Dance – Getting In Step With Your Customers

The Marketing Dance is the back and forth between marketer and customer. It is a conversation between 2 consenting adults with what we would hope is a common goal. How you perform in these precious few moments of intimacy, will determine whether the song plays out as Stairway to Heaven – an 8 minute epic … Continued

The Simple Reason Why Your B2B Lead Gen Conversion Rates Are Completely Wrong

Your conversion rate isn't what you think it is. Learn how you can use micro metrics to identify bad data and optimize your B2B lead generation campaigns.

How To Set Up and Track Keyword Origination from Multiple Sources in Salesforce

The holy grail for most marketers I talk to is being able to track a lead - or even a sale - all the way back to the original source keyword. This post shows how to track keyword origin from multiple sources in Salesforce...

More Conversions Than a Kool-Aid Cult: Using Mind Control to Boost Your Lead Gen Conversion Rate!

These tips are designed to beef up your conversion rate and leave you with a throng of admiring followers. No one will suspect that beneath the shining facade of your marketing is a dark secret: you're using classic mind control tactics to increase conversions.

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