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Conversion funnel optimization: The basics explained (2025) Thumbnail

Conversion funnel optimization: The basics explained (2025)

Feeling lost with website visitors who never convert? This blog unveils the secrets of conversion funnels, taking you step-by-step from understanding how they work to optimizing each stage for maximum sales and customer loyalty. You’ll learn how to turn website lookers into lifelong fans.

10 Ways to Increase Conversions on Mobile App Landing Pages

Got a mobile app you want to sell? Then listen up. We just created a new set of mobile app templates - currently for iPhone and Android apps - and to make sure we got them right, we collaborated with a team of world class mobile “appsperts” (that’s app and experts rolled into one). Namely, Ken Yarmosh and Jen Gordon...
Facebook Canvas: The What, Why, How and Who Cares? Thumbnail

Facebook Canvas: The What, Why, How and Who Cares?

Facebook Canvas has marketers everywhere humming hallelujah. But is it worthy of all the hoopla? After some intense digging, we've got the answer for you. And if the very mention of Facebook Canvas has you wondering, "What are this?" then don't worry, we've got the answer to that, too.
15 Steps to the Ultimate Lead Capture Landing Page Thumbnail

15 Steps to the Ultimate Lead Capture Landing Page

If you're looking to build a lead capture landing page, it's not just a matter of slapping a form on a page and driving traffic to it. Well, you could, but it wouldn't perform well. However, if you follow the 15 steps outlined here you'll have a really high performance landing page for gathering leads that has a much higher chance of success. Read on and learn how to build the ultimate lead capture landing page.

The Good, The Bad, and The Ugly of Social Media

Just like the white, grey, and black hats of SEO, social media appears to be whipping out a few hats of its own. Make sure you're sitting on the right side of the fence with these social tips.