How to Write a Product Description That Wows Your Customers (With Examples)
Product descriptions can make or break a sale, so you gotta craft 'em right. Learn how to write a product description that intrigues and converts.
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How to Do a Webinar That’s as Exciting as an In-Person Event
Find out how to do a webinar that gets attendees buzzing. Get tips from the experts on how to recruit a lineup of star speakers, send out promotions to build anticipation, and make magic happen on the day of your virtual event.
How Thinkific’s Using 700+ Landing Pages to Double Their SaaS Growth This Year
Find out how the SaaS company Thinkific used landing pages to grow from startup to industry leader. See real examples and results of their most successful marketing campaigns.
How Marketing AI Will Transform Your Lead Generation (and Conversion)
Mike Kaput, Director of the Marketing AI Institute, discusses how artificial intelligence is about to change lead generation and conversion as you know it. In the process, AI will have a transformative impact on companies and careers.
I Wanted to Convert on Your Landing Page, But I Couldn’t. Here’s Why.
While you’ve been following “best practices” to tune up your page, you’ve ignored the most critical factors in conversion rate optimization. Paid Search Magic's Amy Hebdon lets you know why she wouldn't say "yes" to your call-to-action. (Ouch!)
Sharp Suits & Scrappy Marketing: How Indochino Crafted a Tailor-made Digital Strategy with Unbounce
Revolutionary apparel brand Indochino outfits thousands of men with quality, made-to-measure suits, and has seen over 50% growth in retail year over year since 2015. But did you know Unbounce landing pages are a big part of their pay-per-click strategy? Today, see what the brand's Director of Acquisition says helped them see more ROI from their Facebook ads.
Product Awareness Month: Why I’m Writing 30 Blog Posts in 30 Days
To kick off 2018, Unbounce co-founder Oli Gardner is taking over the Unbounce blog, writing 30 posts in 30 days, all about product awareness. It's going to be an intense and transparent look at the lessons we're learning as we expand from one product to multiple products. We'll be sharing innovative tips that can help you become a better product marketer, as well as the product adoption and churn metrics that are driving our obsession for this January Product Awareness Month challenge.
4 Ways to Use Typefaces on Your Landing Page to Elevate Your Brand
Create a hierarchy, evoke emotion, or even break the rules (with purpose). There's a whole range of ways to use fonts, and it's especially crucial on landing pages, which need to match the branding of your main website. In today's post, see tips on how to use typefaces effectively in your marketing, straight from Unbounce's designers.
What Makes a Conversion Optimizer? 8 Experts on Separating the Pros from the Pretenders
Conversion optimization is big business, and the online world is awash with “experts.” Spotting the fakes is hard — anyone can call themselves a Conversion Rate Optimizer (CRO), but it takes a very specific skill set to actually be one. So whether you’re looking to hire a CRO or to wear the title yourself, we asked 8 legit CRO experts what it actually takes.
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PPC Landing Page Magic: Secrets Revealed [GIFOGRAPHIC]
You don't need to be a magician to conjure up PPC campaigns that convert... but it doesn't hurt to know a few tricks. Johnathan Dane of KlientBoost has a few PPC landing page optimization tricks up his sleeve, and he wants to pull back the curtain and show you they're done.