Post-Conversion Strategies for Lead Gen Landing Pages
You've optimized your landing page to convert like an electric car salesman in a world without oil , and your PPC campaign is pumping out a CPA lower than a spring break limbo pole. Now what?
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Look at My Banner Ads Dammit! [Infographic]
Who is looking at - and more importantly clicking - your banners? This infographic has a ton of useful stats to help you learn how people are interacting (or not) with your banners.
The ultimate guide to creating (and optimizing) a value proposition
It’s one thing to understand your brand’s overall value to your customers. It’s another to craft a clear message that works in multiple contexts. We'll break down value propositions and how they can help lift your landing page conversions.
5 Ways Twitter Can Improve Your Landing Page Conversion Rate
Twitter is the biggest Social Media phenomenon of the current time, and as such should be leveraged as much as possible, while staying true to your authentic & respectful brand values. Landing pages are used by marketers to receive traffic from many destinations, including Twitter. The basic theory with landing pages being that you have … Continued
Call it what you want, it’s the future of email marketing
Some call it triggers, others re-marketing, personally I prefer the term I first coined 10 years ago – behavioural email. Whichever name you put it under, it is the future of email marketing. Simply put, it’s about delivering emails to the user based on information gathered about their user habits.
Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)
SKAGs (Single Keyword Ad Groups) are the PPC world's worst-kept secret. But are they still useful? Explore how to adapt your PPC to a keyword-less future.
Infinite Page Scrolling – How it Affects Users & Conversions
To see an example of infinite scrolling, visit the Google Images site and do a search. Instead of having to click the next arrow when you get to the bottom of a page of results, the images just keep scrolling, and scrolling, and scrolling. Infinite scrolling doesn't confuse visitors by forcing them to jump around between different pages.
Think Fast: The Page Speed Report Stats & Trends For Marketers
In a nutshell… Unbounce surveyed 750 consumers and 395 marketers, and—while both groups already know slow page load times affect consumer behavior—nobody’s doing enough to avoid the consequences. Key Findings: When it comes to waiting for pages to load, most consumers think they’re more patient than they actually are. Nearly 70% of consumers admit that … Continued
Slow Loads Sabotage Your Conversions: See The 2019 Page Speed Report
Unbounce's 2019 Page Speed Report is here. Get the inside scoop on what we learned from surveying marketers and their customers, including answers about spending habits, advertising priorities, how everyday people experience the web on mobile devices, and more.
What is a PPC Landing Page? (With 4 Real Examples For AdWords)
A PPC landing page is a standalone web page you intend to use in a paid campaign on AdWords, Bing Ads, or similar. It’s a dedicated page where visitors ‘land’ after clicking through on a pay-per-click ad. Particularly good landing pages for PPC typically contain just one focused campaign goal or objective known as a … Continued