Improve Your CPA to Make the Most of Your Marketing Budget
We'll teach you what CPA is, how it works, what causes a high CPA, and what you can do to lower it (to get more bang for your buck).
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So Long, Third-Party Advertising?
Yep, the rumors are true—paid advertising is about to change in a *big* way. Find out how the iOS 14.5 update will affect your PPC campaigns, and what you can do to get ahead of it.
How Ecommerce Marketers Can Successfully Compete With Amazon
Amazon dominates online shopping. Learn how your brand can compete with ecommerce marketing strategies for every stage of the funnel.
How to Build Empathy Into Your Landing Pages During COVID-19
There’s never been a better time to stretch your empathy muscle. In today's post, Directive's Liam Barnes talks about how you can build it into your landing page copy and design.
Conversion Psychology #1: Why Stealing Grapes is Good for Your Form Conversions [Case Study]
If you've ever shopped for fruit, then you've either "done it" ... "thought about doing it" ... or "watched someone else doing it". I'm talking about grape theft, the psychology of which can be applied to improve the conversion rate of your lead capture forms.
5 Ways to Get Your Client To Say “Yes” to Conversion Forms
With 78% of marketers placing high quality lead generation as their top priority, a well placed conversion form within a website can be one of the most valuable parts of an organization’s online presence. BUT a large % of marketing departments spend their budget on traffic to their website, without giving a visitor the opportunity to convert into a lead.
The Sneaky Tactic Ecommerce Brands Use to Attract More Customers
Pete Boyle of jumper reveals the sneaky little tactic that big brands use to increase their conversion rates, including how you can use social commerce to fill your upsell funnel.
![BLUF: 4 Examples of High-impact Copy Inspired By this Military Tactic [+ Free Downloadable Worksheet] Thumbnail](https://unbounce.com/photos/morse-code-bluf-feature-386x165.jpg)
BLUF: 4 Examples of High-impact Copy Inspired By this Military Tactic [+ Free Downloadable Worksheet]
It's easy to get wrapped up in the brilliance of one's own writing; however, in today's world of barely there attention spans, getting to the point is of utmost importance. Which is why we're here to whip you into clear, concise copywriting shape. Using BLUF (Bottom Line Up Front), a military tactic that highlights the most vital information first, you can convince your visitors to convert in fewer than 30 words... now drop and give me 20.
Is Egocentric Copy Alienating Your Prospects?
Are you guilty of writing egocentric copy? Take a gander at one of your landing pages. Does it reference "we" a lot, but not your audience? Does it make you feel all smart and fuzzy inside when you read over what you've written? If you answered yes to either of these questions (or both — yikes!) then you may be an egocentric copy offender. It's okay, the first step is admitting it. The second step? Fixing it. And we'll show you how.
![Expert Copywriters Take On the Age-Old Question: Clear or Clever? [VIDEO] Thumbnail](https://unbounce.com/photos/clear-or-concise-debate-feature-image-386x165.jpg)
Expert Copywriters Take On the Age-Old Question: Clear or Clever? [VIDEO]
There's a controversial topic among copywriters that has resulted in debate and perhaps even fisticuffs: Should copy be clever, clear or concise? We asked a few talented copywriters — including Joanna Wiebe, Demian Farnworth and Amy Harrison — for their opinion, and their answers might surprise you.