How to Create Irresistible Copy for Your Top-of-Funnel Landing Page
Visitors aren’t always ready to convert; they just want more information. Here's how to write copy that best aligns with your top-of-funnel audiences.
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Conversion Heroes Part 8: Email Marketing – An Interview with Amy Ellis from Mail Chimp
Conversion Heroes Conversion Heroes is a series of 5-question interviews with experts in the field of conversion. Subjects for discussion include landing pages, copywriting, conversion optimization, social media conversion, email marketing, organic SEO for landing pages and A/B & multivariate testing. Today’s Conversion Hero is Amy Ellis from Mail Chimp Amy Ellis is the Head … Continued
Eliminate Jargon on Your Landing Pages With Our Free Chrome Extension
What if you had someone on your team to call you out every time you're tempted to use the word "synergy" on your landing page? Enough with the meaningless marketing drivel, superlative slang and business buzzwords! We built a free Chrome extension that will help you eliminate meaningless marketing speak that makes your landing pages less persuasive.
Is Egocentric Copy Alienating Your Prospects?
Are you guilty of writing egocentric copy? Take a gander at one of your landing pages. Does it reference "we" a lot, but not your audience? Does it make you feel all smart and fuzzy inside when you read over what you've written? If you answered yes to either of these questions (or both — yikes!) then you may be an egocentric copy offender. It's okay, the first step is admitting it. The second step? Fixing it. And we'll show you how.
![Beating Copywriter’s Block [PODCAST] Thumbnail](https://unbounce.com/photos/beating-copywriters-block-850-386x165.jpg)
Beating Copywriter’s Block [PODCAST]
Writer's block isn't just for novelists and poets — copywriters experience it too, and the struggle is real. In the latest episode of the Call to Action podcast, we share devices and tricks you can use to get unstuck before you tackle the copy for your next landing page.