Eliminate Jargon on Your Landing Pages With Our Free Chrome Extension

What would you think if you wound up on this landing page?

jargon-filled-landing-page copy

Check out some of the terms being used:

“The Next Generation of Awesome”
“Bleeding edge solution”
“Age of disruption”
“World class features”

Might your BS detector start going off?

These words are superlatives — meaningless filler. The language is flowery (and not in a good way).

And while this is an extreme example, jargonistic, superlative-laden landing pages are everywhere.

They lack specificity and don’t drive home any message. They aren’t persuasive and their unique value proposition is a blur. They make people feel lost  — like they just crawled out of a fallout shelter for the first time in 35 years.

brendan-fraser-lost
Wait, where am I?

The worst part? You could have meaningless drivel on your landing page and not even know it.

No sweat. We created a Chrome extension that can help (props to Henneke Duistermaat who inspired this whole idea with her post 17 Words to Stop Using on Your Landing Pages).

Here’s how it works:

Too late! The dejargonator was not compatible with the latest versions of Chrome and has been removed from the store.
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About Amanda Durepos
As Unbounce’s former blog editor, Amanda Durepos curated and crafted content to help marketers be better at their jobs. When she wasn't managing the editorial calendar for the Unbounce Blog, she was wrangling internal and external subject matter experts, helping them educate other marketers in an entertaining and actionable way. You can follow her on Twitter but she’s mostly just making puns.
» More blog posts by Amanda Durepos

Comments:

  1. Riya

    thanks for Sharing

    Reply
  2. Clement

    Hilarious!

    I can’t express how brilliant your extension is.

    How about “The Bleeding Edge of Disruptive Awesome”?

    Actually, I can’t stand marketing jargon and cliches.

    Great job.

    Reply
  3. Alex

    Rubbish, it doesn’t work

    Reply
  4. JayDub

    What an excellent idea and extension! Great job!

    Reply
  5. Sebastian

    This is very, very cool. Cannot wait to try it!

    Reply
  6. Freelancing Technology Tips

    Just an awesome extension. Thanks for creating and sharing this. I have tried it and it’s awesome.

    Reply
  7. James

    I haven’t tried the extension yet, but I am pretty sure that it would be awesome and would make working with the landing pages much more simple.

    Reply
  8. Uliana from WPmatic

    Finally! That is a fantastic (and much needed) idea.
    How many times I’d land on a page, scroll through it several times, trying to understand what in the world is being offered here… And left confused.
    Why? Why won’t you just say – our product/service does exactly this and this, and please forget the words like “synergy” and so on. Sometimes it feels like the content was written by someone who does not know the product or service, and just writes bad fantasy books…

    Reply
  9. Julia

    Ingenious. Everybody needs to install this!

    Reply
  10. John Payne

    Thanks for a VERY useful tool.Can’t wait to use it on double glazing sites. I’ll reinstall chrome just to try it!

    Reply
  11. David

    hmmm, doesn’t work for me either. is it optimized only for english written sites or? I’m from Croatia, btw.

    Reply
  12. Pitar

    Thanks for sharing very useful thing. It will help me.

    Reply
  13. Eliam Thakna

    Hey Thanks for sharing very amazing tool.

    Reply
  14. William

    Very awesome information.

    Reply
  15. Paulette

    Great job! Thanks for Your info. Its very Useful

    Reply
  16. vinay

    It is a very useful tools and thanks for making such a nice article on that

    Reply
  17. Arsh

    WordPress default theme is the simplest but one best customization if done properly as I see on this website UPTET

    Reply
  18. deepika sharma

    Can I use it on my new WordPress website ? I want to use it on http://12thupresults-nic.in/

    Reply
  19. Mark Watson

    Ha ha. This is awesome.

    Reply
  20. oolonmcc

    I am synergised by this innovative iteration and shall share it with colleagues and stakeholders alike going forward.

    Reply
  21. Grace Cheung

    #truebeauty

    Reply
  22. Philippa Elaine Castle

    sharing conversion killer words, etc. We have our own Internet business… :-)

    Reply
  23. Bill Cross

    I intend to leverage this deliverable to achieve economies of scale!

    Reply
Comments