Site Search

Do Video Backgrounds Help or Hurt Conversions? Thumbnail

Do Video Backgrounds Help or Hurt Conversions?

Not everything that glitters is gold. Video backgrounds are the new shiny thing in website design, but do they work for landing pages? Yes... and no. After some initial testing, we've put together some best practices for using video backgrounds on your landing pages. Check 'em out before jumping on the bandwagon.
Is Your Crappy Traffic Foiling Your CRO Efforts? Thumbnail

Is Your Crappy Traffic Foiling Your CRO Efforts?

The problem with pushing the wrong type of PPC traffic to a page is the fact that the wrong type of traffic never converts, making your CRO efforts all for naught. Are we blowing your mind yet? Thought so. Fortunately, with a little research and a few well-planned tests, you can usually see marked improvements in your conversion rate — by making sure you have the right traffic. We'll show you how.

Group page elements to move & duplicate together

While we don’t yet have a grouping feature, you can achieve the same functionality by adding a box element to your page (then making it transparent with no border so it’s invisible if required). Now you can select this box by clicking on it and other elements you add (text, image, form etc.) will become … Continued
WTF Are Hedonic Shoppers and Why Should You Care? Thumbnail

WTF Are Hedonic Shoppers and Why Should You Care?

Some of us online shop only for the necessities. Toilet paper, toothpaste, new soccer cleats... the list goes on. Others, though, are motivated by other reasons, like knowing they have the latest and greatest computer or the fuzzy feeling they get when they give a loved one a thoughtful gift. The latter group are called hedonic shoppers, and they can be a tricky group to convert. But it's not impossible — it just takes a little metaphoric elbow grease, of which we have lots to share.
Fluff is Thy Foe: 6 Insurance Landing Page Examples & Critiques Thumbnail

Fluff is Thy Foe: 6 Insurance Landing Page Examples & Critiques

Why are marketers so often tempted to write wishy-washy copy or "jazz up" pages with lazy stock imagery? Fluff is what we reach for when we're not sure what to say or do, but it's a perfect example of more sometimes being worse than less. Look no further than these six insurance landing page examples, which will show you the fluffiest pitfalls to avoid in your next campaign.
3 Lessons From MozCon That Will Make You Rethink Your Content Marketing Thumbnail

3 Lessons From MozCon That Will Make You Rethink Your Content Marketing

Content marketers and SEOs work together with the goal of creating great content, and getting that content in front of as wide an audience as possible. These three MozCon presentations go in-depth on how to get your content seen and make it a part of a robust content marketing strategy.
Video Marketing Without a Goal is Just Moving Pictures [PODCAST] Thumbnail

Video Marketing Without a Goal is Just Moving Pictures [PODCAST]

A delightful video won't get you very far if it doesn't help you achieve measurable business goals. In this episode of the Call to Action podcast, you'll learn how to make your video marketing campaigns a little more data-driven, along with some timeless storytelling tricks.