Posts by Steve Young

[How to] Create and Optimize YouTube Ads for Higher Conversions

YouTube is a guilty pleasure for many of us but it’s also an incredibly powerful marketing channel. We break down the different types of video ads and provide some tips and tricks for YouTube advertising noobs.

7 Eye-Catching Email Subject Lines to Catapult Your Open Rates

Craft powerful, eye-catching email subject lines that grab your reader’s attention and make your subscribers open your emails all day. Everyday.

The Viral Video Manifesto: Think Like a Street Performer

A viral video, like a street performer only has a few seconds to capture and maintain the attention of its passers-by. When creating a viral video, forget your narrative and focus only on the “money shots”.

Why Your Customer Testimonials Are NOT Working

Customer testimonials are a powerful marketing tool. Learn how you can leverage them correctly to build trust with potential customers, convince them to buy and increase your marketing conversions.

5 Clever Ways Your Business Can Use Video to Drive Traffic

5 clever ways businesses are using video to engage with their audiences and grow their traffic.

P’interested in Marketing? 20 Stats For The Naysayers

Pinterest is here! Blah blah. Yeah, we know. But it’s useless for business. Or so we all thought. Pinterest is GROWING, and it’s growing up. Check out these 20 new stats about why you should be using Pinterest for your business marketing.

How a Made-up Product Increased Conversions by 233%

People tend to behave in irrationally in a predictable fashion. Find out how a made up product increased conversions by 233% using this theory, and how you can try this tactic in your next test.

10 Landing Pages that are Crushing it with Video

Now that video production is affordable to all business sizes, we’re beginning to see companies use video on landing pages and not just their homepages to help increase their conversion rates. Check out these 10 great examples.

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