Today I’m going to present the first in a series of free landing page critiques. Our first example comes from language school LeTutor. My hope is that the simple process described below will be of benefit to others in a similar situation.
I’d like to thank LeTutor for agreeing to the public scrutiny of their landing page, which can be seen below.
The live version of the page can be found here: www.PhoenixSpanish.com.
At first glance this is a decent landing page, well structured with a balanced design and directional cues pointing towards the necessary page flow and Call to Action.
You have to work on your landing pages to maintain a healthy conversion rate.
Today we come to the end of the 7 Days to a Better Landing Page series, and I’m going to leave you with a series of exercises you can use to keep the momentum going after you launch a landing page.
If you are in the business of creating marketing campaigns, I’m hoping you are using landing pages focus your paid traffic. And hopefully, you’ve also employed some of the tactics and strategies we’ve discussed on the Unbounce blog to enhance it’s performance.
Any online marketing campaign is a candidate for the use of a landing page. On Day 6 of our 7 Days to a Better Landing Page series, I’ll explain the benefits you can expect to see by incorporating a landing page into your marketing process.
Here are the 7 reasons why landing pages make your eMarketing more effective:
Note: For the purposes of this list we are talking about standalone landing pages, which are separate pages that aren’t part of the regular website architecture (i.e. they are only reached via external advertising (email, PPC etc.) – not internal site links or navigation.
We're sad to see you leave our landing page. Please click here to be redirected in an infinite loop to the same page.
It’s day 5 of the 7 Days to a Better Landing Page series. And today I’m gong to focus on some of the things NOT to do on a landing page.
I’ve already covered this topic in depth in an earlier post – Marketing FAIL – 7 Newbie Landing Page Mistakes, so I’m going to do a quick recap on that before expanding on the subject.
There are 2 primary types of offensive behavior that will make your customers hightail it from your landing page. There’s the honest type of mistake – where you’ve unwittingly incorporated some usability issues into your design. And there’s the cheap spammy behavior that people use in the hopes of making a quick buck.
I’ve seen talented marketers do both, usually through some misguided notion that the campaign is all that matters. Wrong.
Seriously. I wanted to use an illustration of 7 types of landing page, but 4 Smurfs in different colored shorts was all I could come up with at short notice.
Not all landing pages are the same; in design or intent. In today’s post I’ll walk you through the 7 different types of landing page.
Each type has it’s pros and cons and I’ll discuss some of the uses for each type and where they fall short. This should help you understand which kind is most appropriate for your own marketing campaigns.
This is day 3 in our 7 Days to a Better Landing Page series.
You can learn a lot by observing how marketing is implemented in the physical world.
Today, in our second post in the 7 Days to a Better Landing Page series, I escaped from the office to go on an impromptu marketing field trip.
My goal was to find real-world examples or metaphors that illustrate the 7 Elements of a Landing Page that I described in yesterdays post.
Armed with my car, iPhone (using the camera and voice recorder) and a hunger to buy some new marketing books, I set out to explore marketing as it appears off-screen.
Here’s what I found on my travels…
Learn the basics and implement them to see improved conversion rates on your landing pages.
If landing pages didn’t exist and you were designing one for the very first time, what ingredients would you need to make your new creation a success?
On day 1 of our 7 Days to a Better Landing Page series, we’re going to take look at the anatomy of a landing page, and we’ll define the building blocks of a successful online marketing campaign.
The purpose of this first post is to define the types of content that you should consider for your landing pages. As we progress through the week we’ll build on this foundation piece by piece.
So grab some paper and a pen and sketch out a page for your next campaign as we step through the 7 elements. You’ll be surprised at how quickly you can create a basic page outline using this technique.
Our gallery of landing page templates show the elements applied to some different landing page layouts.
7 days with 7 grandiose statements in each. Awesome.
To paraphrase Mary Poppins, “a spoonful of landing page sugar helps the bounce rate go down”.
Over the next 7 days (starting Monday), we’ll be rockin’ an un-boring short course in Landing Page Theory and you’ll be making more money from your internet marketing campaigns – guaranteed. In fact, I’m so confident that this series will improve your conversion rate, that I’ll refund the entire $0 that you aren’t paying for this free course if you’re not entirely satisfied.
Here at Unbounce University we get all steamy over the idea of higher conversion rates (true story), and for ‘one week only’ I’ll be donning the leather elbowed sweater to bring you 49 nuggets of wisdom/fact/supposition/superstition/falsehood in our action packed 7 Days to a Better Landing Page series.
The fastest guide to landing page design ever. Hold on to your cursor, this will be Sonic the Hedgehog fast! (Image source: Top Gear - BBC)
It’s 4 days until the busiest week of the corporate calendar and your company is in the throws of a last-minute marketing campaign to attract new customers. Tension is high and management is prickly and nervous.
Your boss catches you in the elevator and asks you to prepare a landing page concept for the campaign meeting. The campaign goal is to gain 500 new customers by offering a 20% iPhone discount coupon during the upcoming week.
And the meeting starts in 10 minutes…
Your first responsibility is to spend 30 seconds panicking, 20 seconds doubting your ability and 10 seconds taking it out on the nearest intern.
You might be asking what this has to do with landing pages. Conversion, practice, testing? Surely that's obvious. (Image wiki commons)
You have a landing page. Just sitting there, staring at you with a level of conversion reminiscent of the Pittsburgh Steelers’ kicker Jeff Reed in Sunday’s game against the Chicago Bears.
Your creative team, or self-indulgent entrepreneurial mind got you within what you assumed was winning range with a brilliant idea and a killer design. Then for some reason it just doesn’t work! What’s wrong with your landing page? Should you take it down and cancel the campaign? Should the Steelers dump Reed? No, of course not. Chill out for a second.
Just because one small part of your team or idea or page or plan isn’t functioning temporarily isn’t reason for dismissal.
So what to do?
Stand back and follow some basic first principles before bringing in the backup.
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
