Landing Pages

4 Simple Changes that Boosted Conversions by 1250% [Case Study]

Landing pages are built for one thing and one thing only: Converting customers. This case study demonstrates how a few simple changes can have a dramatic impact on conversion rates.

[Behind the Scenes] Unbounce’s Content Marketing Secrets Revealed

Ever wonder how we do our content marketing at Unbounce? Here are 3 proven marketing strategies we use for every campaign to consistently gain over 29% in conversion lifts.

Cut the Crap: 6 Landing Page Conversion Killers and How to Avoid Them

You’ve worked hard to create your landing page. Damn hard. But when you check your analytics, you notice you’re not getting the conversions you expected. Let’s have a look at 6 landing page conversion killers and how you can avoid them.

4 Ways to Make Your Landing Page Copy More Persuasive

How can you convince your visitors to take action? Here are 4 persuasive copywriting techniques that will cause your landing page visitors to convert.

[How To] Demonstrate the Value of Landing Pages Like a Boss

5 steps that will help you convince your boss that implementing & improving your landing page strategy is not just a great idea, but if done to scale, can result in massive revenue boosts for the company.

How To Design Above-The-Fold Landing Page Experiences

If you’re just getting started with landing page design, a great place to focus your attention is above-the-fold. This post will give you 10 landing page guidelines that focus on what you should put above-the-fold.


3 Excellent Ways to Make Your Landing Page Social Proof Actually Prove Something

The entire point of social proof on your landing page is to influence your visitor in ways copy alone cannot. But what if you have 0 tweets on a post or page? Or 0 testimonials? Here are 3 ways your landing page social proof can turn your visitors’ perceptions around.

6 Landing Page Explainer Videos That Are Better Than Yours

A collection of some of the best landing page explainer videos out there. Find out what makes each one successful and how you can do the same.

The Smart Marketer’s Landing Page Conversion Course

In this 11-part instructional course – with awesome videos – landing page expert Oli Gardner is joined by 9 world-renowned conversion rate experts to teach you all you need to know to create high-converting landing pages.

The Sweet Science of Landing Page Practices And Why They Work

It’s not rocket science, it’s landing page science. Understand the sweet science behind creating a highly effective landing page and you’ll be on your way to landing page greatness.

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You'll learn:

  • What it takes to build successful marketing campaigns
  • Why your landing page design and copy might be working against you
  • How to increase conversions while delighting leads and customers