Landing Pages

A Practical Marketers Guide to Writing for Conversion

If you wanna know what messages to put on your homepage or landing page, and write great copy, swipe it from your visitors, customers and prospects. Follow this 4-step plan to learn how it’s done.

8 Lessons a 6 Year Old Can Teach You About Your Landing Page

Inspired by a six year old’s world view, here are eight invaluable lessons to learn about your marketing strategy and landing pages.

Landing Page Optimization by the Numbers [Infographic]

Businesses are placing more importance on testing and optimization, but are they doing it right? Are they optimizing the right things? This post shows value of testing certain page elements, the challenges of measuring ROI, and the growth in the number of people involved in the process.

The Flexible Framework for Writing High-Converting Landing Page Copy

Here’s a simple, yet highly effective framework I’ve developed and used time and time again to achieve dramatic results and conversion lifts.

The Ultimate Guide to Landing Page Optimization

Today marks the start of Landing Page Optimization (LPO) Week, which will include 5 great posts to help you create landing pages that convert. Day 1 – download our 58 page PDF.

10 Dangerous Threats to Your Landing Page Conversion Rate

Threats to your landing page conversions are everywhere. Confusing headlines, crowded pages, lack of trust signals and sharks in malls are all out to get you.

The Complete Guide to Successful Landing Pages [Infographic]

Myth: Landing pages are simple. Reality: There’s much more to a successful landing page, study this infographic to learn a few of the reasons why. A successful landing page involves understanding your target audience, matching your upstream ads, and optimizing the page to get the most conversion lift possible.

Why I Used to Hate Landing Pages…

Why landing pages are a good thing and why conversion centered design doesn’t have to be in opposition to user centered design. A lesson learned from working with UX, design and business.

How to Write a Landing Page With a 500% Conversion Lift [Comic]

Do you have a landing page? If so, today’s comic might help you increase conversions by 500%. The lesson features highly actionable advice from Ramit Sethi (one of the best salesmen online).

The Perfect Landing Page Recipe

All great food starts with a recipe. The same goes for your landing pages. In essence it’s all about planning. So what are the ingredients that make a tasty conversion experience?

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You'll learn:

  • What it takes to build successful marketing campaigns
  • Why your landing page design and copy might be working against you
  • How to increase conversions while delighting leads and customers